Largest Marketing Growth Capital Transactions in 2021

Scorpion a provider of technology and services helping local businesses thrive. The company helps local service providers understand their unique market dynamics, maximize their marketing efforts, and delight their customers. Scorpion offers SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more. It brings everything together in a way that’s easy to understand and manage, blending AI and teams of real people with vertical expertise to support customers in setting, measuring, and reaching their goals. Scorpion was founded in 2001 and is based in Valencia, California.

Bregal Sagemount
Investor
Growth Capital Firm
New York, New York
www.sagemount.com

My Code provides digital media and advertising services for consumer brands and agencies seeking to reach multicultural audiences at scale. My Code was founded in 2015 and is based in Santa Monica, California.

Falfurrias Capital Partners
Investor
Private Equity Firm
Charlotte, North Carolina
www.falfurriascapital.com

Lamark Media is a full-service integrated digital marketing company. Lamark Media offers integrated marketing solutions, with specialization in ecommerce, lead generation and digital customer acquisition strategy. Lamark’s clients range from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives. Lamark Media is based in Boca Raton, Florida.

TruArc Partners
Investor
Private Equity Firm
New York, New York
www.truarcpartners.com

Trivest Partners
Investor
Private Equity Firm
Coral Gables, Florida
www.trivest.com

Adams Outdoor is an outdoor and location-based advertising firm, whose goal is to form marketing partnerships with advertisers providing them with the best media strategies. Adams Outdoor was formed in 1983 and is headquartered in Lansing, Michigan.

Searchlight Capital Partners
Investor
Private Equity Firm
New York, New York
www.searchlightcap.com
Advisors: Latham & Watkins , Barclays Investment Bank

BCI
Investor
Asset Manager
Victoria, British Columbia
www.bci.ca
Advisor: Weil Gotshal & Manges

Freestar is an advertising technology solutions provider for online publishers. As a fully managed ad monetization service, Freestar’s platform enables publishers to fully outsource their advertising sales function and capture increased advertising revenue. Freestar was founded in 2015 and is based in Phoenix, Arizona.

ABRY Partners
Investor
Private Equity Firm
Boston, Massachusetts
www.abry.com

ROI Media is a generation technology company that allows small businesses to rent a highly optimized website which attracts more leads and ultimately boosts sales for these companies. ROI’s innovative proposition has had success in the home improvement and maintenance sector and is scaleable across different geographies and sectors. ROI Media was founded in 2018 and is based in Manchester, United Kingdom.

BGF
Investor
Growth Capital Firm
London, United Kingdom
www.bgf.co.uk

Creative Outdoor is a provider of street furniture advertising for local businesses across small and mid-sized municipalities throughout North America. COA currently operates and maintains more than 17,500 advertising faces in over 250 municipalities. Creative Outdoor was founded in 1984 and is based in Tampa, Florida.

Fulcrum Capital Partners
Investor
Private Equity Firm
Vancouver, British Columbia
www.fulcrumcapital.ca

Connatix is dedicated to helping publishers and advertisers deliver premium video experiences. The end-to-end platform features the leading online video player, turn-key monetization formats, and an integrated ad server and exchange that were purpose-built for video. Additionally, the company has leveraged AI and automation technologies to build product offerings, including first-to-market contextual targeting and insights solutions and the recently unveiled Marketplace, a rich content library filled with dynamically updated videos that are created by Connatix for publishers. Connatix was formed in 2014 and is based in New York City.

Court Square Capital Partners
Investor
Private Equity Firm
New York, New York
www.courtsquare.com

Next Net Media is an online technology company that includes a variety of internet-based businesses with a focus on content creation, marketing, and freelance services. Next Net Media is based in St. Petersburg, Florida.

Clearview Capital
Investor
Private Equity Firm
Stamford, Connecticut
www.clearviewcap.com

Brookside Capital Partners
Investor
Mezzanine Finance Firm
Stamford, Connecticut
www.brooksidecp.com

Exclusive Concepts is a provider of digital marketing and advertising services for eCommerce-focused clients. Exclusive Concepts was founded in 1997 and is based in Burlington, Massachusetts.

Trinity Hunt Partners
Investor
Private Equity Firm
Dallas, Texas
www.trinityhunt.com
Advisor: Katten Muchin Rosenman

Ad.net is a performance marketing and search technology company that helps advertisers acquire new customers through intent-driven search and social campaigns. The company’s platform connects advertisers with consumers beyond major search engines, leveraging proprietary data and publisher partnerships to deliver incremental reach and ROI. Ad.net was founded in 2001 and is based in Los Angeles, California.

Clarion Capital Partners
Investor
Private Equity Firm
New York, New York
www.clarion-capital.com
Advisors: Mintz Levin Cohn Ferris Glovsky and Popeo , Brownstein

Five Points Capital
Investor
Private Equity Firm
Winston-Salem, North Carolina
www.fivepointscapital.com

Stellus Capital Management
Investor
Private Equity Firm
Houston, Texas
www.stelluscapital.com

Mars United Commerce is a global commerce marketing agency. Mars United Commerce executes complex, targeted marketing campaigns across online and in-store channels using data, analytics, and insights enabled by its proprietary commerce marketing technology platform, Marilyn. Mars United Commerce was founded in 1973 and is based in Southfield, Michigan.

Mountaingate Capital
Investor
Growth Capital Firm
Denver, Colorado
www.mountaingate.com
Advisor: Kirkland & Ellis

MediaSense is a technology-enabled media advisor that builds high-performance media operating models and unlocks value for large companies and brands. MediaSense was founded in 2009 and is based in London, United kingdom.

Apiary Capital
Investor
Private Equity Firm
London, United Kingdom
www.apiarycapital.com

Conexiant is a video content marketing and education company focused on engaging medical professionals. Conexiant helps the world’s leading hospitals, medical devices, pharmaceuticals, and medical education companies develop comprehensive digital and mobile video strategies to reach physicians, providers, and medical students. Conexiant was founded in 1994 and is based in Tampa, Florida.

424 Capital
Investor
Growth Capital Firm
Wakefield, Massachusetts
www.424capital.com

Eagle Private Capital
Investor
Mezzanine Finance Firm
St. Louis, Missouri
www.eagleprivatecapital.com

Plexus Capital
Investor
Private Equity Firm
Charlotte, North Carolina
www.plexuscap.com

BGB Group is an independent agency specializing in healthcare communications, offering medical and marketing consulting, promotional advertising, medical education, and digital strategy and execution. BGB Group was founded in 2005 and is based in New York, New York.

TPG
Investor
Private Equity Firm
Fort Worth, Texas
www.tpg.com

We Are Rosie is an on-demand marketing talent platform that connects brands and agencies with vetted freelance experts to support, augment, or scale in-house capabilities. The company provides flexible, project-ready marketing teams and specialists across strategy, creative, digital, and media. We Are Rosie was founded in 2018 and is headquartered in Chattahoochee Hills, Georgia.

Align Capital Partners
Investor
Private Equity Firm
Dallas, Texas
www.aligncp.com