Investment Summary

TruArc Partners Invests In Lamark Media

On December 15, 2021, private equity firm TruArc Partners invested in marketing company Lamark Media from Trivest Partners

Investment Highlights
  • This is TruArc Partners’ 1st transaction in the Marketing sector.
  • This is TruArc Partners’ 28th transaction in the United States.
  • This is TruArc Partners’ 4th transaction in Florida.

Investment Summary

Date 2021-12-15
Target Lamark Media
Sector Marketing
Investor(s) TruArc Partners
Sellers(s) Trivest Partners
Deal Type Growth Capital

Target

Lamark Media

Boca Raton, Florida, United States
Lamark Media is a full-service integrated digital marketing company. Lamark Media offers integrated marketing solutions, with specialization in ecommerce, lead generation and digital customer acquisition strategy. Lamark’s clients range from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives. Lamark Media is based in Boca Raton, Florida.

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Investor(S) 1

Investor

TruArc Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 3.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

TruArc Partners is a private equity firm that invests in small to mid-market companies throughout North America. The Firm seeks to invest $50 to $150 million in companies valued between $100 and $500 million. TruArc Partners will consider a variety of transaction types, including leveraged acquisitions, build-ups, recapitalizations, restructurings and growth equity commitments. TruArc Partners was formerly known as Snow Phipps Group. The Firm was established in 2005 and is based in New York, New York.


DEAL STATS #
Overall 28 of 34
Sector: Marketing M&A 1 of 1
Type: Growth Capital M&A Deals 2 of 5
State: Florida M&A 4 of 4
Country: United States M&A 28 of 33
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-13 Amarok

Columbia, South Carolina, United States

Amarok is a full-perimeter security company specializing in electric fencing on commercial properties. Amarok also provides supplemental surveillance solutions, including cameras, lights, and alarms. Amarok was founded in 1973 and is based in Columbia, South Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-15 New Directions Aromatics

Mississauga, Ontario, Canada

New Directions Aromatics is a supplier of wholesale natural and organic raw materials to the cosmetics, health and beauty, and personal care industries. The company is a supplier of essential oils, carrier oils, butters, botanical cosmetic bases, botanical liquid extracts, and numerous other natural and organic raw material ingredients. It is differentiated in the marketplace by its focus on customer service and its ability to offer a “one-stop shop” solution to customers including individual consumers, small and medium businesses, and Fortune 500 companies. New Directions Aromatics was formed in 1998 and is based in Mississauga, Ontario.

Buy -

Seller(S) 1

SELLER

Trivest Partners

Coral Gables, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 6.1B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Trivest's corporate headquarters in Coral Gables, Florida.
Trivest's corporate headquarters in Coral Gables, Florida.

Trivest is a private equity firm that invests in North American middle-market corporate acquisitions, recapitalizations, and growth capital financings. For platform investments, sectors of interest include niche manufacturing, value-added distribution, business services, and consumer products/services. The Firm seeks businesses with at least $4 million of EBITDA and valued between $20 and $250 million. Trivest prefers control-based situations but will also consider minority or co-investment opportunities. For add-on opportunities, Trivest will consider companies globally with valuations starting at $1 million. Trivest Partners was formed in 1981 and is based in Coral Gables, Florida.


DEAL STATS #
Overall 32 of 46
Sector: Marketing M&A 1 of 2
Type: Growth Capital M&A Deals 1 of 1
State: Florida M&A 8 of 10
Country: United States M&A 29 of 42
Year: 2021 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-18 Big Truck Rental

Tampa, Florida, United States

Big Truck Rental is a provider of rental garbage trucks serving public, private and municipality waste haulers throughout the United States and Canada. The company oversees a fleet of 300+ refuse trucks with presence at over 50 rental locations across North America. Big Truck Rental was founded in 2002 and is based in Tampa, Florida.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-01 Miami Beef

Miami, Florida, United States

Miami Beef is a fresh and frozen meat products to retail and foodservice customers nationwide. Miami Beef brands including Florida Raised, Young Ridge and Free Graze are produced out of their South Florida based facility. Miami Beef was founded in 1972 and is based in Miami, Florida.

Buy -