2021 Marketing Growth Capital Transactions

We Are Rosie is an on-demand marketing talent platform that connects brands and agencies with vetted freelance experts to support, augment, or scale in-house capabilities. The company provides flexible, project-ready marketing teams and specialists across strategy, creative, digital, and media. We Are Rosie was founded in 2018 and is headquartered in Chattahoochee Hills, Georgia.

Align Capital Partners
Investor
Private Equity Firm
Dallas, Texas
www.aligncp.com

Lamark Media is a full-service integrated digital marketing company. Lamark Media offers integrated marketing solutions, with specialization in ecommerce, lead generation and digital customer acquisition strategy. Lamark’s clients range from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives. Lamark Media is based in Boca Raton, Florida.

TruArc Partners
Investor
Private Equity Firm
New York, New York
www.truarcpartners.com

Trivest Partners
Investor
Private Equity Firm
Coral Gables, Florida
www.trivest.com

Veil Global Technologies is a cross-media data platform that connects offline and online audience insights to influence the customer journey with its first-party data management platform that instantly generates integrates analyzes and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. Veil Global Technologies was founded in 2017 and is based in St. Louis, Missouri.

Crescent Cove
Investor
Private Equity Firm
San Francisco, California
www.crescentcove.com

Mindbox is an integrated cloud-based marketing automation platform. With Mindbox, companies can set up impactful, non-intrusive and helpful customer communications from SMS blasts and email newsletters to loyalty programs and website personalization. Mindbox was formed in 2006 and is based in Moscow, Russia.

Baring Vostok Capital Partners
Investor
Private Equity Firm
Guernsey, Channel Islands
www.baring-vostok.com

New Engen is a growth-focused integrated marketing agency specializing in media, creative, market research, and analytics. It partners with innovative brands to rapidly execute strategies and drive measurable, breakthrough results. New Engen was founded in 2016 and is based in Seattle, Washington.

Insignia Capital Group
Investor
Private Equity Firm
Walnut Creek, California
www.insigniacap.com
Advisor: Kirkland & Ellis

Suited Connector is a data solutions and marketing technology (MarTech) platform that fuels new customer growth and extends customer retention at scale across all consumer verticals, including but not limited to financial services, home services, and insurance. Suited Connector was founded in 2013 and is based in Englewood, Colorado.

Tenex Capital Management
Investor
Private Equity Firm
New York, New York
www.tenexcm.com

Calcium+Company is a healthcare marketing and communications agency serving healthcare and life-sciences organizations. It provides strategy, creative, medical communications, public relations, oncology marketing, and commercial planning services through specialized divisions. Calcium+Company was founded in 2012 and is based in New York, New York.

NexPhase Capital
Investor
Private Equity Firm
New York, New York
www.nexphase.com

Touch Incentive is a specialist in loyalty, incentive, and promotion services. Touch Incentive focuses on promotions, customer and employee satisfaction programs, and loyalty marketing and is supported by specific software. Touch Incentive was founded in 1999 and is based in Barendrecht, Netherlands.

Mentha Capital
Investor
Private Equity Firm
Amsterdam, Netherlands
www.menthacapital.com

adm Group is an independent global marketing services business, that provides solutions that simplify the ability of global brands to sustainably activate and engage with their target audiences across multiple marketing channels. adm Group was founded in 1992 and is based in London, United Kingdom.

Equistone
Investor
Private Equity Firm
London, United Kingdom
www.equistonepe.com
Advisors: Travers Smith , Raymond James - Investment Banking

Loyals Group is a full-service brand building and digital transformation agency. Its customers include many small and medium-sized companies, but also (semi) government institutions. Loyals Group is based in Mijdrecht, Netherlands.

Sofindev
Investor
Private Equity Firm
Diegem, Belgium
www.sofindev.be

BGB Group is an independent agency specializing in healthcare communications, offering medical and marketing consulting, promotional advertising, medical education, and digital strategy and execution. BGB Group was founded in 2005 and is based in New York, New York.

TPG
Investor
Private Equity Firm
Fort Worth, Texas
www.tpg.com

Career Now Brands is a technology-enabled provider of digital solutions to essential employment and education industries with a focus on supplying a recurring candidate funnel of CDL drivers, trade school students, warehouse workers, and other low-retention occupations. With over 100 employees, the Company leverages proprietary technology to improve the way companies attract potential candidates and students. Career Now Brands was founded in 2010 and is based in Royal Oak, Michigan.

Shoreline Equity Partners
Investor
Private Equity Firm
Neptune Beach, Florida
www.shorelineequitypartners.com

Venatus connects advertisers and their agencies with video gaming content and community website owners (“publishers”), giving them access to the hard-to-reach and highly valuable global gaming audience. Venatus was founded in 2010 and is based in London, United Kingdom.

Livingbridge
Investor
Private Equity Firm
London, United Kingdom
www.livingbridge.com

Exclusive Concepts is a provider of digital marketing and advertising services for eCommerce-focused clients. Exclusive Concepts was founded in 1997 and is based in Burlington, Massachusetts.

Trinity Hunt Partners
Investor
Private Equity Firm
Dallas, Texas
www.trinityhunt.com
Advisor: Katten Muchin Rosenman

Adams Outdoor is an outdoor and location-based advertising firm, whose goal is to form marketing partnerships with advertisers providing them with the best media strategies. Adams Outdoor was formed in 1983 and is headquartered in Lansing, Michigan.

Searchlight Capital Partners
Investor
Private Equity Firm
New York, New York
www.searchlightcap.com
Advisors: Latham & Watkins , Barclays Investment Bank

BCI
Investor
Asset Manager
Victoria, British Columbia
www.bci.ca
Advisor: Weil Gotshal & Manges

Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle was founded in 2012 and is based in Denver, Colorado.

Boathouse Capital
Investor
Private Equity Firm
Wayne, Pennsylvania
www.boathousecapital.com