Investment Summary

ABRY Partners Invests In Freestar

On January 6, 2021, private equity firm ABRY Partners invested in marketing company Freestar

Investment Highlights
  • This is ABRY Partners’ 6th transaction in the Marketing sector.
  • This is ABRY Partners’ 127th transaction in the United States.
  • This is ABRY Partners’ 6th transaction in Arizona.

Investment Summary
Date 2021-01-06
Target Freestar
Sector Marketing
Investor(s) ABRY Partners
Deal Type Growth Capital
Advisor(s) Needham & Co. LLC (Financial)

Target

Freestar

Scottsdale, Arizona, United States
Freestar is an advertising technology solutions provider for online publishers. As a fully managed ad monetization service, Freestar’s platform enables publishers to fully outsource their advertising sales function and capture increased advertising revenue. Freestar was founded in 2015 and is based in Phoenix, Arizona.

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Investor(S) 1

Investor

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.

DEAL STATS #
Overall 146 of 171
Sector (Marketing) 6 of 7
Type (Growth Capital) 33 of 44
State (Arizona) 6 of 7
Country (United States) 127 of 145
Year (2021) 2 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-01 Alvaria

Atlanta, Georgia, United States

Alvaria is a provider of fully integrated customer engagement, workforce optimization, and self-service omnichannel software solutions. Alvaria was founded in 1973 and is based in Atlanta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-21 V12 Data

Wesley Chapel, Florida, United States

V12 Data is a provider of Data-as-a-Service (DaaS) and Right Time Marketing, delivering market leading data products, real time technologies, and powerful analytics to power the right connections. V12 Data was founded in 1978 and is based in Wesley Chapel, Florida.

Sell -
Mergr

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