Investment Summary

Falfurrias Capital Partners Invests In My Code

On August 30, 2021, private equity firm Falfurrias Capital Partners invested in marketing company My Code

Investment Highlights
  • This is Falfurrias Capital Partners’ 2nd transaction in the Marketing sector.
  • This is Falfurrias Capital Partners’ 26th transaction in the United States.
  • This is Falfurrias Capital Partners’ 1st transaction in California.

Investment Summary
Date 2021-08-30
Target My Code
Sector Marketing
Investor(s) Falfurrias Capital Partners
Deal Type Growth Capital

Target

My Code

Santa Monica, California, United States
My Code is a modern media company, built to reflect and engage multicultural & diverse audiences and enable brands to build lasting relationships with America's growth audiences. My Code was founded in 2015 and is based in Santa Monica, California.

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Investor(S) 1

Investor

Falfurrias Capital Partners

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2006
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Falfurrias Capital Partners is a private equity firm that invests in lower and middle-market companies located in the Eastern US. Falfurrias focuses on companies with experienced management teams, differentiated product features, diverse customers, revenues in excess of $10 million, and EBITDA of $5 million to $40 million. The Firm looks to invest at least $25 million per transaction. Specific areas of interest include financial services, consumer products, health care, building products, manufacturing, business services, education, training, infrastructure, and information services. The Firm will consider a variety of transaction types, including buyouts, growth capital financings, recapitalization, and corporate divestitures. Falfurrias Capital Partners was formed in 2006 and based in Charlotte, North Carolina.

DEAL STATS #
Overall 26 of 43
Sector (Marketing) 2 of 3
Type (Growth Capital) 14 of 26
State (California) 1 of 2
Country (United States) 26 of 41
Year (2021) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-19 Chargeback Gurus

Plano, Texas, United States

Chargeback Gurus (CBG) is a provider of chargeback prevention and revenue recovery solutions. The Gurus’ team of experts deliver end-to-end chargeback management solutions that recover a high percentage of lost chargeback revenue and reduce merchants’ exposure to fraud and chargebacks. Chargeback Gurus was founded in 2014 and is based in Plano, Texas.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-28 Local Hive Honey

Greeley, Colorado, United States

Local Hive Honey produces 23 varietals of raw and unfiltered honey sourced exclusively from local beekeepers across various states and regions. Local Hive Honey is based in Greeley, Colorado.

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