Investment Summary

BGF Invests In ROI Media

On June 4, 2021, growth capital firm BGF invested in marketing company ROI Media

Investment Highlights
  • This is BGF’s 11th transaction in the Marketing sector.
  • This is BGF’s 251st transaction in the United Kingdom.

Investment Summary
Date 2021-06-04
Target ROI Media
Sector Marketing
Investor(s) BGF
Deal Type Growth Capital

Target

ROI Media

Manchester, United Kingdom
ROI Media is a lead generation technology company that allows small businesses to rent a highly optimized website which attracts more leads and ultimately boosts sales for these companies. ROI’s innovative proposition has had success in the home improvement and maintenance sector and is scaleable across different geographies and sectors. ROI Media was founded in 2018 and is based in Manchester, United Kingdom.

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Investor(S) 1

Investor

BGF

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.

DEAL STATS #
Overall 267 of 325
Sector (Marketing) 11 of 12
Type (Growth Capital) 211 of 255
Country (United Kingdom) 251 of 303
Year (2021) 21 of 41
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-24 Dianomi

London, United Kingdom

Dianomi is a native content marketing platform used by financial advertisers and tier-one publishers such as Reuters, MarketWatch, and MSN. The platform provides a brand-safe monetization solution for publishers’ editorial content and data-driven distribution for advertisers, improving both returns on investment and transparency. Dianomi was founded in 2003 and is headquartered in London, England.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-22 Cennox

Surrey, United Kingdom

Cennox provides ATM services and technology business. The ATM division supplies a range of sector-specific services to banks and ATM service businesses including parts supply, project and field services, and signage. Cennox was founded in 2004 and is based in Surrey, England.

Sell -
Mergr

Product

Company

Legal