Growth Capital • Marketing

Apiary Capital Invests In MediaSense

On August 12, 2021, private equity firm Apiary Capital invested in marketing company MediaSense

Investment Context
  • This is Apiary Capital’s 1st transaction in the Marketing sector.
  • This is Apiary Capital’s 8th transaction in the United Kingdom.

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Investment Summary

Date August 12, 2021
Target MediaSense
Sector Marketing
Investor(s) Apiary Capital
Deal Type Growth Capital

Target Company

MediaSense

London, United Kingdom
MediaSense is a technology-enabled media advisor that builds high-performance media operating models and unlocks value for large companies and brands. MediaSense was founded in 2009 and is based in London, United kingdom.
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Investor Overview 1

Investor

Apiary Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2017
PE ASSETS 200M GBP
Size Middle-Market
Type Sector Focused
DESCRIPTION

Apiary Capital is a private equity firm focused on the business services, education and healthcare sectors. The Firm seeks to acquire platform companies in attractive market segments and subsequently drive growth through a combination of roll-ups, roll-outs and strategic mergers. Apiary Capital was formed in 2017 and is headquartered in London.


Deal Context for Investor #
Overall 8 of 12
Sector: Marketing 1 of 2
Type: Growth Capital 4 of 7
Country: United Kingdom 8 of 12
Year: 2021 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-01 LearnPro Group

London, United Kingdom

LearnPro Group is the global leader in virtual reality and e-learning solutions for the health, fire, police and other emergency services. The combined software suite made up of learnPro, pdrPro and XVR provides a platform for learning management, authoring, competency reporting and training, including an immersive virtual reality simulation training platform. The suite of products is used by public sector institutions to train and manage over 250,000 emergency service and health care staff each year. LearnPro Group is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-03 Shaw Gibbs

Oxford, United Kingdom

Shaw Gibbs is a provider of essential accounting, tax, payroll and related advisory services to over 4,000 SMEs and high net worth individuals. Shaw Gibbs is based in Oxford, United Kingdom.

Buy -