Investment Summary

Clarion Capital Partners, Five Points Capital and Stellus Capital Management Invest In Ad.net

On June 7, 2021, private equity firms Clarion Capital Partners, Five Points Capital and Stellus Capital Management invested in marketing company Ad.net

Investment Highlights
  • This is Clarion Capital Partners’ 2nd, Five Points Capital’s 4th and Stellus Capital Management’s 3rd transaction in the Marketing sector.
  • This is Clarion Capital Partners’ 19th, Five Points Capital’s 80th and Stellus Capital Management’s 24th transaction in the United States.
  • This is Clarion Capital Partners’ 2nd, Five Points Capital’s 5th and Stellus Capital Management’s 4th transaction in California.

Investment Summary

Date 2021-06-07
Target Ad.net
Sector Marketing
Investor(s) Clarion Capital Partners
Five Points Capital
Stellus Capital Management
Deal Type Growth Capital
Advisor(s) Moelis & Co. (Financial)
Sheppard Mullin Richter & Hampton (Legal)

Target

Ad.net

Los Angeles, California, United States
Ad.net is a performance marketing and search technology company that helps advertisers acquire new customers through intent-driven search and social campaigns. The company’s platform connects advertisers with consumers beyond major search engines, leveraging proprietary data and publisher partnerships to deliver incremental reach and ROI. Ad.net was founded in 2001 and is based in Los Angeles, California.

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Investor(S) 3

Investor

Clarion Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
Size Small
Type Sector Agnostic
DESCRIPTION

Clarion Capital Partners is a private equity investment firm that invests in middle-market, growth-oriented companies with and an enterprise value of $50 to $200 million and EBITDA greater than $7.5 million. Target industries include consumer products, business and healthcare services, specialty financial services, specialty retail, and niche media/entertainment. Clarion seeks companies requiring an equity investment of $15 to $75 million in a broad range of investment structures including: growth equity, recapitalizations, and leveraged buyouts. Clarion Capital was formed in 1999 and is based in New York City.


DEAL STATS #
Overall 20 of 26
Sector: Marketing M&A 2 of 3
Type: Growth Capital M&A Deals 6 of 10
State: California M&A 2 of 3
Country: United States M&A 19 of 25
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-19 Lenox

Bristol, Pennsylvania, United States

Lenox is a provider of high-quality tabletop, giftware, and collectible products sold under the Lenox brand as well as the Dansk, Gorham, and Department 56 brand names. Lenox was founded in 1889 and is based in Bristol, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-13 OpenRoad Lending

Fort Worth, Texas, United States

OpenRoad Lending is a provider of online direct-to-consumer auto finance company. OpenRoad partners with banks, credit unions and institutional investors to enable consumers to refinance their existing auto loans, lower their interest rates and achieve significant monthly savings. OpenRoad Lending was founded in 2009 and is based in Fort Worth, Texas.

Buy -
Investor

Five Points Capital

Winston-Salem, North Carolina, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Five Points Capital makes both direct private equity and junior capital investments in US-based middle-market companies. Five Points prefers control based investments and will consider opportunities in a variety of industries. For both equity and mezzanine investments, the Firm looks to commit $5 to $25 million of capital in businesses with at least $10 million in sales and $3 million of EBITDA. Five Points Capital was formerly known as BB&T Capital Partners and re-branded in 2015. The Firm was established in 1997 and is based in Winston-Salem, North Carolina.


DEAL STATS #
Overall 80 of 89
Sector: Marketing M&A 4 of 4
Type: Growth Capital M&A Deals 13 of 18
State: California M&A 5 of 6
Country: United States M&A 80 of 89
Year: 2021 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-11 Bravida Medical

Largo, Florida, United States

Bravida Medical is a manufacturer of proprietary hydrocolloid products for urinary management, securement, infection control, and skin protection. Bravida Medical also provides custom wound care daily dressing change kits to patients with ventricular assist devices installed due to heart failure. Bravida Medical was founded in 1991 and is based in Largo, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-19 Conisus

Atlanta, Georgia, United States

Conisus provides scientific-oriented promotional marketing and education solutions to a diverse group of biopharmaceutical companies to assist in the promotion and education of oncology drugs and therapies. Conisus was formed in 2007 and is based in Atlanta, Georgia.

Sell -
Investor

Stellus Capital Management

Houston, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 3.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Stellus Capital Management is a provider of debt and equity capital to middle-market companies headquartered throughout the US and Canada. For credit commitments, Stellus looks to provide $10 to $50 million of capital to help support buyouts, acquisitions, recapitalization, growth opportunities, rescue financing, distressed situations, as well as bridge loans. Sectors' of interest for Stellus' credit practice includes business services, energy, general industrial, government, healthcare, software and specialty finance. Stellus' equity practice seeks to provide $20 to $100 million to small and mid-sized energy (upstream, oilfield services, midstream) companies. Stellus Capital was originally formed in 2004 as Laminar Direct Capital and operated as the direct investing unit of D.E. Shaw. The Group became independent in 2012. Stellus has offices in Houston, New York City, and Washington DC.


DEAL STATS #
Overall 24 of 86
Sector: Marketing M&A 3 of 10
Type: Growth Capital M&A Deals 5 of 24
State: California M&A 4 of 10
Country: United States M&A 24 of 83
Year: 2021 M&A 4 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-02 Mommy’s Bliss

Richmond, California, United States

Mommy’s Bliss provides products to soothe babies with digestive issues and has expanded its expertise to support kids’ digestive health, sleep, and immunity. Mommy’s Bliss was founded in 1999 and is based in Richmond, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 Primus Aerospace

Lakewood, Colorado, United States

Primus Aerospace is a manufacturer of complex precision components for the aerospace, defense, and space (“AD&S”) sectors. Primus serves several of the premier AD&S prime contractors and original equipment manufacturers (“OEMs”) for many of the industry’s most strategic platforms and programs. Primus Aerospace is based in Lakewood, Colorado.

Buy -