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Date Target Transaction Type
Value: $mlns
Acquirer Seller
2024-01-17 Full Spectrum Franchise Consulting
Marketing
Homewood, Illinois

Full Spectrum Franchise Consulting is a portfolio of franchise solutions providers, including iFranchise Group, TopFire Media, and FranDevCo. They provides digital marketing and public relations specializing in driving brand growth and visibility within the franchising industry.

Consolidation

Merion Investment Partners
Investor
Mezzanine Finance Firm
Wayne, Pennsylvania
www.merionpartners.com

L2 Capital Partners
Investor
Family Office
Devon, Pennsylvania
www.l2capital.net

Salem Investment Partners
Investor
Mezzanine Finance Firm
Greensboro, North Carolina
www.salemip.com

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Deal Article Deal Link  
2023-09-07 Agital
Marketing
Burlington, Massachusetts
www.agital.com

Agital is a digital marketing agency delivering measurable business results to marketers and business leaders. Agital is based in Burlington, Massachusetts.

Consolidation

Trinity Hunt Partners
Investor
Private Equity Firm
Dallas, Texas
www.trinityhunt.com

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Deal Article Deal Link  
2022-04-07 Olyn
Marketing
Neuilly-sur-Seine, France
www.olyn-group.com

Olyn is a newly created performance-based digital marketing group focused on omnichannel customer engagement. As brands have become increasingly digital and consumers have made omnichannel purchasing part of their regular shopping behaviour, Olyn provides solutions to increase sales through the acquisition, conversion and reactivation of prospects. The group relies on a strong expertise in data, content creation and customer experience. Olyn was founded in 2022 and is based in Paris, France.

Consolidation

GIMV
Investor
Private Equity Firm
Antwerp, Belgium
www.gimv.com

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Deal Article Deal Link  
2020-09-17 Playfly Sports
Marketing
Berwyn, Pennsylvania
www.playfly.com

Playfly Sports is a full-service sports marketing company providing top-tier management of multimedia rights for universities, state high school associations and other properties. Playfly Sports was founded in 2020 and is based in Berwyn, Pennsylvania.

Consolidation

Access Holdings
Investor
Private Equity Firm
Baltimore, Maryland
www.accessholdings.com

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Deal Article Deal Link  
2020-06-24 SLWM
Marketing
Kansas City, Missouri
www.slwmco.com

SLWM is a tech-enabled marketing services provider, optimizing marketing effectiveness and procurement of the print, digital & creative, point of sale and branded merchandise categories. SLWM provides a fully outsourced, end-to-end solution that delivers critical, high ROI solutions for its clients. SLWM was founded in 1989 and is based in Kansas City, Missouri.

Consolidation

Inverness Graham Investments
Investor
Private Equity Firm
Newtown Square, Pennsylvania
www.invernessgraham.com

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Deal Article Deal Link  
2018-03-20 Cue Group
Marketing
Shanghai, China
www.cue.group

Cue Group is a one-stop digital marketing company for the Chinese market. Cue is a differentiated approach to digital marketing with increased scale, greater technological resources, and new integration capabilities to deliver for customers a full suite of digital marketing solutions. Cue clients include leading consumer brands, financial institutions, online game companies, and internet service providers. Cue Group was founded in 2018 and is based in Shanghai, China.

Consolidation

KKR
Investor
Private Equity Firm
New York, New York
www.kkr.com

EQT Private Capital Asia
Investor
Private Equity Firm
Hong Kong, China
www.eqtgroup.com/eqt-private-capital-asia

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Deal Article Deal Link  
2016-09-08 Affinitiv
Marketing
Buffalo Grove, Illinois
www.affinitiv.com

Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Buffalo Grove, Illinois.

Consolidation

CIP Capital
Investor
Private Equity Firm
New York, New York
www.cip-capital.com

Maranon Capital
Investor
Mezzanine Finance Firm
Chicago, Illinois
www.maranoncapital.com

Riverside
Investor
Private Equity Firm
New York, New York
www.riversidecompany.com

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Deal Article Deal Link  
2016-01-01 TCEG
Marketing
London, United Kingdom
www.tceg.com

TCEG is a collection of three creative agencies - WRG, The Moment and Just Communicate - that provide experiential marketing primarily through events and digital marketing, including virtual and augmented reality, predominantly to healthcare clients. TCEG is based in the UK but services clients across the world, with approximately one third of revenue generated in the US.

Consolidation

LDC
Investor
Private Equity Firm
London, United Kingdom
www.ldc.co.uk

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2012-12-31 Dialogdirect
Marketing
Highland Park, Michigan
www.dialog-direct.com

Dialogdirect is a marketing and customer engagement solution provider focused on helping brands connect and engage with their customers to generate leads, increase sales and provide superior customer engagement solutions that create remarkable experiences. Company do this by creating personalized and relevant dialogue throughout the entire customer journey. Dialogdirect is based in Highland Park, Michigan.

Consolidation

Glencoe Capital
Investor
Private Equity Firm
Manchester, New Hampshire
www.glencap.com

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2011-11-03 Vantage Media LLC
Marketing
El Segundo, California
www.vantagemedia.com

Vantage Media is a leading search engine marketing company, providing customized, web-based customer acquisition solutions to hundreds of clients throughout the world. The company has developed a proprietary search engine optimization technology, which enables it to focus its efforts on high quality leads versus lower-quality alternatives. As a result, the company is able to provide substantial benefits to its clients by increasing customer acquisition leads while simultaneously reducing customer acquisition costs. Vantage currently manages more than 40 million keywords yielding over one billion impressions per year and is one of the largest providers of search-based marketing leads for educational institutions.

Consolidation

BIA Digital Partners
Investor
Mezzanine Finance Firm
Chantilly, Virginia
www.biadigitalpartners.com

Patriot Capital
Investor
Private Equity Firm
Baltimore, Maryland
www.patriot-capital.com

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2010-06-08 OLSON
Marketing
Minneapolis, Minnesota
www.olson.com

Olson provides digital marketing solutions around customer engagement and branding and is widely recognized for its innovative strategic advisory work, its software-driven customer loyalty programs and its analytics-based marketing.

Consolidation

KRG Capital Partners
Investor
Private Equity Firm
Denver, Colorado
www.krgcapital.com

Fifth Street Capital
Investor
Lender
West Palm Beach, Florida
www.fifthstreetfinance.com

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2007-01-01 Writtle
Marketing
London, United Kingdom
www.writtle.com

Writtle provides complementary marketing services and communications firms, including several market leaders within their specialized fields. The Company designs, develops, and implements integrated marketing, branding and communications/public relations campaigns across a range of media including advertising, corporate communications, direct marketing, packaging and online services. Writtle serves most major sectors, ranging from consumer goods, entertainment, retail and travel to IT and pharmaceuticals. Writtle is based in London, United Kingdom.

Consolidation

ABRY Partners
Investor
Private Equity Firm
Boston, Massachusetts
www.abry.com

VSS Capital Partners
Investor
Private Equity Firm
New York, New York
www.vss.com

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2006-01-01 Indicia Ltd.
Marketing
Bristol, United Kingdom
www.indicia.com

Indicia Ltd. is a marketing services company, operates as a vital partner to premier brands and provides coherent services from strategic planning and media production to management so that the brand-owning clients are able to maintain a long-term good relationship with their customers.

Consolidation

EPIC Investment Partners
Investor
Private Equity Firm
London, United Kingdom
www.epicip.com

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2005-12-14 Trailer Park
Marketing
Hollywood, California
www.trailerpark.com

Trailer Park is a full-service provider of creative marketing to clients in film, television, and home entertainment. It specializes in producing trailers, teasers, television spots, and print ads for major motion picture studios, along with music, graphics, title design, and advertising and editorial materials. The company maintains strong relationships with 20th Century Fox, Disney, New Line Cinema, and Paramount, as well as the other major studios.

Consolidation

Lake Capital
Investor
Private Equity Firm
Chicago, Illinois
www.lakecapital.com

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2003-12-09 Advantage Solutions
Marketing
Clayton, Missouri
www.youradv.com

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.

Consolidation

Ares Private Equity Group
Investor
Private Equity Firm
Los Angeles, California
www.aresmgmt.com/our-business/private-equity

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