M&A Deal Summary

CIP Capital, Maranon Capital and The Riverside Company Acquire Affinitiv

On September 8, 2016, private equity firm CIP Capital, mezzanine finance firm Maranon Capital and private equity firm The Riverside Company acquired marketing company Affinitiv

Acquisition Highlights
  • This is CIP Capital’s 1st, Maranon Capital’s 1st and The Riverside Company’s 5th transaction in the Marketing sector.
  • This is CIP Capital’s 7th, Maranon Capital’s 23rd and The Riverside Company’s 151st transaction in the United States.
  • This is CIP Capital’s 1st, Maranon Capital’s 3rd and The Riverside Company’s 8th transaction in Illinois.

M&A Deal Summary
Date 2016-09-08
Target Affinitiv
Sector Marketing
Buyer(s) CIP Capital
Maranon Capital
The Riverside Company
Deal Type Consolidation

Target

Affinitiv

Buffalo Grove, Illinois, United States
Affinitiv is a marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was founded in 2016 and is based in Buffalo Grove, Illinois.

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Buyer(S) 3

Buyer

CIP Capital

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2010
Size Middle-Market
Type Sector Focused
DESCRIPTION

CIP Capital is a private equity firm focused on control investments in middle-market, North American business information and outsourced service companies. Specific areas of interest include B2B information management, business process outsourcing, marketing services and knowledge services. CIP looks to invest $25 to $125 million in transactions valued up to $200 million. Funds are typically used to fund buyouts or growth initiatives. CIP Capital was formed in 2010 and is based in New York City.

DEAL STATS #
Overall 7 of 18
Sector (Marketing) 1 of 3
Type (Consolidation) 2 of 3
State (Illinois) 1 of 1
Country (United States) 7 of 18
Year (2016) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-08 CoAdvantage

Tampa, Florida, United States

CoAdvantage engages in human resource solutions, providing Professional Employer Organization (PEO) services to small and medium-sized businesses nationwide. CoAdvantage specializes in and excels at handling human resources. CoAdvantage are HR experts who work as your outsourcing partner to administer payroll, benefits, workers’ compensation, and core HR functions. CoAdvantage was founded in 1997 and is based in Tampa, Florida.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-09 Cisive

Holtsville, New York, United States

Cisive is a provider of tech-enabled and compliance-driven human capital management and risk management solutions. It currently serves clients across the financial services, transportation, and media and telecom end-markets, among others, and offers transportation clients a comprehensive, industry-focused solution through its Driver iQ branded offering. Cisive was formed in 1977 and is headquartered in Holtsville, New York.

Buy -
Buyer

Maranon Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2007
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Maranon Capital LP is an investment firm that provides senior financing, mezzanine debt and equity co-investments for private equity backed and non sponsored middle market companies. Maranon seeks investments in financially healthy businesses with stable cash flows, diverse customers, and strong management. Prospective companies are valued between $30 and $150 million and generate $5 to $30 million of EBITDA. Maranon looks to invest $2 to $10 million for equity co-investments, $5 to $30 million for junior capital needs, and $10 to $50 million for senior debt requirements. Areas of interest include business services, healthcare services, distribution, manufacturing and consumer products/services. Funds typically support acquisitions, recapitalizations, refinancings, consolidations, ESOPs and growth capital needs. Maranon Capital LP was formed in 2007 and is based in Chicago. The Firm has additional offices in Birmingham, Michigan and South Bend, Indiana.

DEAL STATS #
Overall 24 of 38
Sector (Marketing) 1 of 1
Type (Consolidation) 2 of 2
State (Illinois) 3 of 4
Country (United States) 23 of 37
Year (2016) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-08 Wedgewood Pharmacy

Swedesboro, New Jersey, United States

Wedgewood Pharmacy is a pharmacy specializing in animal health, addiction medicine, and urology. Wedgewood has a broad and diverse portfolio of offerings, leading to low customer and stock concentration; holds strategic partnerships with veterinary corporate groups; and offers a defined value proposition to veterinary clinics and pet owners. Wedgewood Pharmacy was founded in 1980 and is based in Swedesboro, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-04 Kronos Foods

Glendale Heights, Illinois, United States

Kronos Foods is a manufacturer of gyros meat, pita bread, baklava, and other Mediterranean foods and a specialty foodservice distributor to local retail outlets as well as to restaurants, hospitals, businesses, schools, and universities. Kronos Foods was founded in 1975 and is based in Glendale Heights, Illinois.

Buy -
Buyer

The Riverside Company

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1988
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

The Riverside Company is a global private equity firm that seeks investments in profitable lower middle-market companies valued under $400 million. Riverside looks to invest in growth businesses headquartered in North America, Europe, and Asia (primarily Japan and South Korea), that have been in operation for at least five years. Riverside targets investments in a wide array of industries including distribution, automotive, healthcare, education, manufacturing, software, consumer services, plastics, publishing, food, communications, marine, and business services. Riverside was formed in 1988 and is based in New York City.

DEAL STATS #
Overall 213 of 283
Sector (Marketing) 5 of 6
Type (Consolidation) 3 of 9
State (Illinois) 8 of 9
Country (United States) 151 of 195
Year (2016) 8 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-01 European Panel Company

Blandain, Belgium

European Panel Company (EPCO) specializes in making panels for overhead doors. The company makes sandwich panels for residential, commercial and industrial sectional overhead doors. EPCO’s product suite includes traditional panels for industrial doors and finger-safe panels for residential garage doors sold across Europe. European Panel Company (EPCO) was formed in 2008 and is based in Blandain, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-22 WhatCounts

Atlanta, Georgia, United States

WhatCounts is web-based e-mail marketing through a software-as-a-service platform also offers SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services. WhatCounts was established in 2000 and is based in Atlanta, Georgia.

Sell -
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