Consolidation • Marketing

Lake Capital Acquires Trailer Park

On December 14, 2005, private equity firm Lake Capital acquired marketing company Trailer Park

Acquisition Context
  • This is Lake Capital’s 3rd transaction in the Marketing sector.
  • This is Lake Capital’s 17th transaction in the United States.
  • This is Lake Capital’s 1st transaction in California.
Investment Fate
  • Trailer Park was sold to a strategic buyer in 2014.

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M&A Deal Summary

Date December 14, 2005
Target Trailer Park
Sector Marketing
Buyer(s) Lake Capital
Deal Type Consolidation

Target Company

Trailer Park

Hollywood, California, United States
Trailer Park is a full-service provider of creative marketing to clients in film, television, and home entertainment. It specializes in producing trailers, teasers, television spots, and print ads for major motion picture studios, along with music, graphics, title design, and advertising and editorial materials. The company maintains strong relationships with 20th Century Fox, Disney, New Line Cinema, and Paramount, as well as the other major studios.
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Buyer Overview 1

Buyer

Lake Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Lake Capital is a private equity firm that targets a limited number of middle-market, service-based companies. The firm typically allocates $50 to $75 million equity to each portfolio company initiative. However, with seller financing, third-party debt, and co-investment opportunities, significant capital (in addition to the initial equity allocation) is available to each initiative. The service-based businesses the firm pursues include marketing services, finance-related services, specialty services, healthcare services, consumer services, technology services, business process outsourcing services, and marketing services. The firm is typically interested in buyout, partnership and start-up opportunities. Lake Capital was formed in 1998 and is based in Chicago, Illinois.


Deal Context for Buyer #
Overall 17 of 34
Sector: Marketing 3 of 7
Type: Consolidation 1 of 2
State: California 1 of 1
Country: United States 17 of 32
Year: 2005 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-11-01 Office Media Network

Chicago, Illinois, United States

Office Media Network (?OMN?) is the creator of a state-of-the-art communications service that delivers up-to-the-minute news and landlord-tenant messages through high definition digital flatscreens located in premier office buildings across the U.S. Developed in association with Dow Jones & Company, The Wall Street Journal Office Network responds to the needs of real estate owners and tenants, with advanced technology and world-class content, supported by OMN?s experienced management team and strong financial resources. Advertisers and marketers can use the Office Network to deliver high-impact, cost-effective advertising messages in heavy traffic areas, as well as showcase upcoming marketing events in upscale office buildings throughout the country.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Hyper Marketing

Chicago, Illinois, United States

HHyper Marketing is an independent marketing-services network. With expertise in digital, direct, data, promotions, shopper marketing, Hispanic, and media buying and planning, HMI focuses on driving transactions by responding to changing consumer behavior in a hyper-connected world.

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