OLSON - M&A Summary, Ownership, and Business Overview

MarketingCompany

OLSON M&A Summary

OLSON has acquired 3 companies of its own. It has also divested 1 asset.

OLSON has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include marketing (100%).

OLSON Ownership

Who owns OLSON?

OLSON is owned by ICF International. It was acquired on November 5, 2014.

Was OLSON formerly PE-backed?

Yes. OLSON was formerly owned by 2 private investors.

OLSON Business Overview

Where is OLSON headquartered?

OLSON is headquartered in Minneapolis, Minnesota.

What sector is OLSON in?

OLSON is a marketing company.

When was OLSON founded?

OLSON was founded in 1992.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity3
    • M&A Sell Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

OLSON

420 North Fifth Street, Suite 1000,
Minneapolis, Minnesota 55401
United States,
(612) 215-9800
www.olson.com

Olson provides digital marketing solutions around customer engagement and branding and is widely recognized for its innovative strategic advisory work, its software-driven customer loyalty programs and its analytics-based marketing.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
Sell (0.0/yr) # 1 - - - - - 1
  4

Most Recent M&A

Company Date Value Type
PulsePoint Group 2014-11-05 - Divestiture
Austin, Texas · www.pulsepointgroup.com
PulsePoint Group 2013-12-16 - Add-on Acquisition
Austin, Texas · www.pulsepointgroup.com
MyThum Interactive, Inc. 2011-01-01 - Add-on Acquisition
Toronto, Ontario · www.mythum.com
Denali Marketing 2010-06-08 - Acquisition Financing
Minneapolis, Minnesota
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 3 (100%) - 1 (100%) -
Total 3 - 1 -

By Geo

State/Country Buy Value Sell Value
United States 2 - 1 -
  Texas 1 - 1 -
  Minnesota 1 - - -
Canada 1 - - -
  Ontario 1 - - -
Domestic 2 (67%) - 1 (100%) -
Cross-border 1 (33%) - - -
Total 3 - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Marketing

Established

1992

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