M&A Deal Summary

Merion Investment Partners, L2 Capital Partners and Salem Investment Partners Acquire Full Spectrum Franchise Consulting

On January 17, 2024, mezzanine finance firm Merion Investment Partners, family office L2 Capital Partners and mezzanine finance firm Salem Investment Partners acquired marketing company Full Spectrum Franchise Consulting

Acquisition Highlights
  • This is Merion Investment Partners’ 2nd, L2 Capital Partners’ 1st and Salem Investment Partners’ 2nd transaction in the Marketing sector.
  • This is Merion Investment Partners’ 39th, L2 Capital Partners’ 15th and Salem Investment Partners’ 55th transaction in the United States.
  • This is Merion Investment Partners’ 1st, L2 Capital Partners’ 1st and Salem Investment Partners’ 3rd transaction in Illinois.

M&A Deal Summary

Date 2024-01-17
Target Full Spectrum Franchise Consulting
Sector Marketing
Buyer(s) Merion Investment Partners
L2 Capital Partners
Salem Investment Partners
Deal Type Consolidation

Target

Full Spectrum Franchise Consulting

Homewood, Illinois, United States
Full Spectrum Franchise Consulting is a portfolio of franchise solutions providers, including iFranchise Group, TopFire Media, and FranDevCo. They provides digital marketing and public relations specializing in driving brand growth and visibility within the franchising industry.

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Buyer(S) 3

DESCRIPTION

Merion Investment Partners is a mezzanine finance firm that provides subordinated debt to middle-market growth Companies generating at least $10 million in sales and at least $2 million in EBITDA. Merion focuses on opportunities in business services, specialty manufacturing, and healthcare services and products. Merion's invests in the range of $4 and $20 million per transaction. Merion Investment Partners was formed in 2003 and is based in King of Prussia, Pennsylvania.


DEAL STATS #
Overall 39 of 39
Sector (Marketing) 2 of 2
Type (Consolidation) 2 of 2
State (Illinois) 1 of 1
Country (United States) 39 of 39
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-26 Aspekt Solutions

Greenbelt, Maryland, United States

Aspekt Solutions provides radiology and radiation oncology providers the staff, guidance, and expertise they need to turn a high-risk, high-capital business into a competitive advantage. Aspekt Solutions was founded in 2000 and is based in Greenbelt, Maryland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-29 TouchMath

Colorado Springs, Colorado, United States

TouchMath is a publisher and distributor of supplemental math curriculum materials. TouchMath was founded in 1975 and is based in Colorado Springs, Colorado.

Sell -
Buyer

L2 Capital Partners

Devon, Pennsylvania, United States


Category Family Office
Founded 2011
Size Small
Type Sector Agnostic
DESCRIPTION

L2 Capital Partners is a lower middle-market private equity firm focused on investing in manufacturing, distribution and service companies. L2 looks to invest up to $20 million per transaction to support shareholder liquidity needs, ownership transitions, or for growth. L2 will consider opportunities throughout North America with generating $10 to $125 million in revenue and up to $20 million of EBITDA. L2 Capital was formed in 2011 and is based in Devon, Pennsylvania.


DEAL STATS #
Overall 15 of 16
Sector (Marketing) 1 of 1
Type (Consolidation) 1 of 1
State (Illinois) 1 of 1
Country (United States) 15 of 16
Year (2024) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-08 Robbins

Cincinnati, Ohio, United States

Robbins is a vertically integrated, market-leading manufacturer of hardwood basketball floors, whose customers include elementary, middle, and high schools as well as colleges and NCAA and NBA teams. Robbins was founded in 1894 and is based in Cincinnati, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-03 Kosmos Q

Oklahoma City, Oklahoma, United States

Kosmos Q provides BBQ products, injections, rubs, sauces, and brines. Kosmos Q was founded in 2009 and is based in Oklahoma City, California.

Buy -
DESCRIPTION

Salem Investment Partners specializes in debt and equity investments in privately-held, middle-market businesses across the Southeast and Mid-Atlantic regions of the US. Salem looks to invest $2 to $10 million per transaction to help support growth, acquisitions, recapitalizations, and buyouts. Sectors of interest include business services, light manufacturing, consumer products, and distribution. Salem Investment Partners was formed in 1999 and is based in Greensboro, North Carolina.


DEAL STATS #
Overall 55 of 58
Sector (Marketing) 2 of 2
Type (Consolidation) 1 of 1
State (Illinois) 3 of 4
Country (United States) 55 of 58
Year (2024) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-23 Quality Aluminum Products

Flat Rock, Michigan, United States

Quality Aluminum Products is a manufacturer of exterior aluminum building products for new construction and remodeling within the residential and light commercial construction markets. Quality Aluminum Products was founded in 1990 and is based in Flat Rock, Michigan.

Sell $54M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-20 CM Industries

Lake Zurich, Illinois, United States

CM Industries is a manufacturer of branded welding equipment and consumable welding supplies. CM Industries sells a full range of branded products including robotic, MIG, and TIG equipment and all associated peripherals and consumables. CM’s distributors serve a broad range of customers in the United States, Mexico, Canada, and Germany. CM Industries is based in Lake Zurich, Illinois.

Buy -