Consolidation • Marketing

BIA Digital Partners and Patriot Capital Acquire Vantage Media

On November 3, 2011, mezzanine finance firm BIA Digital Partners and private equity firm Patriot Capital acquired marketing company Vantage Media

Acquisition Context
  • This is BIA Digital Partners’ 5th and Patriot Capital’s 1st transaction in the Marketing sector.
  • This is BIA Digital Partners’ 32nd and Patriot Capital’s 38th transaction in the United States.
  • This is BIA Digital Partners’ 3rd and Patriot Capital’s 4th transaction in California.

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M&A Deal Summary

Date November 3, 2011
Target Vantage Media
Sector Marketing
Buyer(s) BIA Digital Partners
Patriot Capital
Deal Type Consolidation

Target Company

Vantage Media

El Segundo, California, United States
Vantage Media is a leading search engine marketing company, providing customized, web-based customer acquisition solutions to hundreds of clients throughout the world. The company has developed a proprietary search engine optimization technology, which enables it to focus its efforts on high quality leads versus lower-quality alternatives. As a result, the company is able to provide substantial benefits to its clients by increasing customer acquisition leads while simultaneously reducing customer acquisition costs. Vantage currently manages more than 40 million keywords yielding over one billion impressions per year and is one of the largest providers of search-based marketing leads for educational institutions.
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Buyers Overview 2

Buyer

BIA Digital Partners

Chantilly, Virginia, United States

Category Mezzanine Finance Firm
Founded 1983
PE ASSETS 283M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

BIA Digital Partners is a private investment firm focused on making junior capital investments in businesses serving the media/entertainment, telecommunications, information services, and business services sectors. The Firm has a special interest in companies generating a significant level of recurring revenue. BIA typically invests in businesses valued from $20 to $100 million and revenues $15 to $100 million. Investment proceeds are generally used to pursue organic growth opportunities, make acquisitions, fund management or leveraged buyouts, recapitlizations, and debt refinancings. BIA is licensed as a SBIC and is based in Chantilly, Virginia.


Deal Context for Buyer #
Overall 32 of 33
Sector: Marketing 5 of 5
Type: Consolidation 1 of 1
State: California 3 of 3
Country: United States 32 of 33
Year: 2011 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-06 GTT

McLean, Virginia, United States

GTT is a global telecommunications carrier and network integrator serving the data communications needs of large enterprise, government and carrier clients. GTT was founded in 2005 and is based in McLean, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-29 Hoffman Media

Birmingham, Alabama, United States

Hoffman Media LLC is a special-interest publisher that specializes in publications targeted to the women's market and the large base of advertisers who seek a print, online and interactive medium to reach this attractive demographic. In addition to publications, HM has a growing consumer event business and an established ancillary products division.

Sell -
Buyer

Patriot Capital

Baltimore, Maryland, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Size Large
Type Sector Agnostic
DESCRIPTION

Patriot Capital is a private investment firm that provides equity and junior capital to support acquisitions, growth capital financings, management buyouts, and recapitalizations of middle-market companies. The Firm looks to invest $5 to $25 million in businesses generating revenues of $10 to $200 million. Areas of interest include business and consumer services, consumer products, niche manufacturing and distribution, education, e-commerce, application software, transportation, and telecom services. Patriot focuses its investment activity with the Mid-Atlantic, Midwest, and Southern areas of the US. Patriot Capital is based in Baltimore, Maryland.


Deal Context for Buyer #
Overall 38 of 112
Sector: Marketing 1 of 2
Type: Consolidation 1 of 7
State: California 4 of 13
Country: United States 38 of 112
Year: 2011 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-14 R&D Altanova

South Plainfield, New Jersey, United States

R&D Altanova is a designer and manufacturer of advanced printed circuit boards used to test integrated circuits used in computers, servers, mobile devices, and many other applications. R&D Altanova was founded in 1969 and is based in South Plainfield, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-18 Fairchild Industrial Products Co.

Winston-Salem, North Carolina, United States

Fairchild Industrial Products Co. is a designer and manufacturer of pneumatic and electro-pneumatic industrial control products and power transmission products. Fairchild's products are sold to a variety of end user markets, including the food processing, pharmaceutical, oil and gas, paper and pulp, textile, and automotive industries.

Sell $76M