M&A Deal Summary

KRG Capital Partners and Fifth Street Capital Acquire OLSON

On June 8, 2010, private equity firm KRG Capital Partners and lender Fifth Street Capital acquired marketing company OLSON

Acquisition Highlights
  • This is KRG Capital Partners’ 2nd and Fifth Street Capital’s 2nd transaction in the Marketing sector.
  • This is KRG Capital Partners’ 29th and Fifth Street Capital’s 31st transaction in the United States.
  • This is KRG Capital Partners’ 2nd and Fifth Street Capital’s 1st transaction in Minnesota.
Investment Fate
  • OLSON was sold to a publicly-traded strategic buyer in 2014.

M&A Deal Summary

Date 2010-06-08
Target OLSON
Sector Marketing
Buyer(s) KRG Capital Partners
Fifth Street Capital
Deal Type Consolidation

Target

OLSON

Minneapolis, Minnesota, United States
Olson provides digital marketing solutions around customer engagement and branding and is widely recognized for its innovative strategic advisory work, its software-driven customer loyalty programs and its analytics-based marketing.

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Buyer(S) 2

Buyer

KRG Capital Partners

Denver, Colorado, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 4.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

KRG Capital Partners is a private equity investment firm focused on acquiring controlling interests in middle-market companies. Prospective transaction situations include owner recapitalizations, management buyouts of private companies, mangement buyouts of corporate divisions, outright purchases, and family successions. Target companies typically generate sales of $35 to $400 million and EBITDA of $10 to $100 million. Sectors of interest include healthcare services, medical technology and life sciences; business services and distribution; construction materials and services; transportation services; marketing; specialty finance and insurance; aerospace, defense, and government services; energy services and products; and infrastructure. KRG primarily looks for opportunities located in the US and Canada but will selectively consider investments in Western Europe. KRG was formed in 1996 and is based in Denver, Colorado with additional offices in Mill Valley, California and Las Vegas, Nevada.


DEAL STATS #
Overall 30 of 42
Sector: Marketing M&A 2 of 3
Type: Consolidation M&A Deals 3 of 3
State: Minnesota M&A 2 of 2
Country: United States M&A 29 of 41
Year: 2010 M&A 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-30 Aurora Diagnostics

Palm Beach Gardens, Florida, United States

Aurora Diagnostics is a diagnostic lab as well as an independent anatomic pathology company serving the dermatopathology, women’s health, hematopathology and general surgical segments of the healthcare industry. Aurora’s anatomic pathology laboratories diagnose cancer and other conditions through the examination of tissues and the analysis of cells taken from patients.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-01 Fort Dearborn

Elk Grove, Illinois, United States

Fort Dearborn is a supplier of high-impact decorative labels for the beverage, food, household products, paint and coatings, personal care, private label/retail, and spirits markets. Fort Dearborn is headquartered in Elk Grove, Illinois.

Buy $520M
DESCRIPTION

Fifth Street Capital is a public investment firm focused on providing mezzanine financing to support expansions, acquisitions, recapitalizations, and management buyouts of middle-market US based companies. Fifth Street looks to invest between $5 and $50 million per transaction. Sectors of interest include consumer products, healthcare services, manufacturing, medical device manufacturing, food services, business services, restaurants, speciality retail, logistics, and value added distribution. Fifth Street Capital is based in White Plains, New York.


DEAL STATS #
Overall 32 of 70
Sector: Marketing M&A 2 of 4
Type: Consolidation M&A Deals 2 of 4
State: Minnesota M&A 1 of 1
Country: United States M&A 31 of 69
Year: 2010 M&A 4 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-01 NDS Surgical Imaging

San Jose, California, United States

NDS Surgical Imaging is a manufacturer of flat-panel Liquid Crystal Display (“LCD”) screens for medical applications. The company’s screens are used in conjunction with endoscopy systems primarily for minimally invasive surgery in the operating room and for diagnostic imaging on the radiology side.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-30 Express Integrated Technologies

Tulsa, Oklahoma, United States

Express Integrated Technologies is a manufacturer engaged in the engineering, design and fabrication of heat transfer, environmental compliance, and sound suppression equipment.

Buy -