M&A Deal Summary

ABRY Partners and VSS Capital Partners Acquire Writtle

On January 1, 2007, private equity firms ABRY Partners and VSS Capital Partners acquired marketing company Writtle

Acquisition Highlights
  • This is ABRY Partners’ 1st and VSS Capital Partners’ 2nd transaction in the Marketing sector.
  • This is ABRY Partners’ 1st and VSS Capital Partners’ 5th transaction in the United Kingdom.

M&A Deal Summary

Date 2007-01-01
Target Writtle
Sector Marketing
Buyer(s) ABRY Partners
VSS Capital Partners
Deal Type Consolidation

Target

Writtle

London, United Kingdom
Writtle provides complementary marketing services and communications firms, including several market leaders within their specialized fields. The Company designs, develops, and implements integrated marketing, branding and communications/public relations campaigns across a range of media including advertising, corporate communications, direct marketing, packaging and online services. Writtle serves most major sectors, ranging from consumer goods, entertainment, retail and travel to IT and pharmaceuticals. Writtle is based in London, United KIngdom.

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Buyer(S) 2

Buyer

ABRY Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 12.8B USD
Size Mega
Type Sector Focused
DESCRIPTION

ABRY Partners is a media and communications focused private equity investment firm. Specific areas of interest include television, publishing, convention/trade shows, for-profit training, couponing, monitoring services, telephone companies, communications towers, music libraries, database providers, wireless communications, and in-store advertisers. ABRY can provide both equity and mezzanine capital, typically committing $20 to $200 million of equity or $15 to $50 million of mezzanine capital per transaction. Prospective transaction situations include buyouts, expansion financings, platform acquisitions, consolidations, and recapitalizations. ABRY Partners was formed in 1989 and is headquartered in Boston, Massachusetts.


DEAL STATS #
Overall 38 of 171
Sector (Marketing) 1 of 7
Type (Consolidation) 2 of 4
Country (United Kingdom) 1 of 12
Year (2007) 2 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Melrose Investors II

Beverly Hills, California, United States

Melrose Investors II LLC is a motion picture production and financing venture with Paramount. Melrose is headquartered in Beverly Hills, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-02-01 Penton Media

New York, New York, United States

Penton Media, Inc. is an information services and marketing company. Penton’s products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs.

Sell -
Buyer

VSS Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

VSS Capital Partners is a private equity firm that targets investments in the media, communications, education, and information services sectors. VSS looks for opportunities with valuable brand franchises, stable cash flows, and infrastructure to support add-ons. The Firm will consider businesses throughout North America and Europe valued between $50 and $750 million. Prospective investment situations include management buyouts/buy-ins, expansion or acquisition financings, recapitalizations, build-ups, going private transactions, and partnerships. VSS was formed in 1981 and is based in New York City.


DEAL STATS #
Overall 48 of 96
Sector (Marketing) 2 of 3
Type (Consolidation) 3 of 4
Country (United Kingdom) 5 of 9
Year (2007) 2 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 De Telefoongids BV

Amsterdam, Netherlands

De Telefoongids BV is a publisher of directory services in various media. The firm produces white pages and yellow pages-type directories in regional printed editions, CD-ROM, and online products. The company also sells advertising space in the Dutch telephone directory products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-08 CSC Media Group

London, United Kingdom

CSC Media Group is one of the fastest growing media companies in the UK. Founded by the producers of the ground-breaking music programme The Chart Show, which ran on ITV and Channel 4 for twelve years. CSC now owns and operates sixteen television channels in the UK on Sky Digital, Virgin Media and Freesat as well as six complementary websites. CSC has started to roll-out its channels internationally with distribution in ROI and Sub-Saharan Africa with other territories in the pipeline.

Buy -