Investment Summary

Sofindev Invests In Loyals Group

On October 19, 2021, private equity firm Sofindev invested in marketing company Loyals Group

Investment Highlights
  • This is Sofindev’s 1st transaction in the Marketing sector.
  • This is Sofindev’s 1st transaction in the Netherlands.

Investment Summary

Date 2021-10-19
Target Loyals Group
Sector Marketing
Investor(s) Sofindev
Deal Type Growth Capital

Target

Loyals Group

Mijdrecht, Netherlands
Loyals Group is a full-service brand building and digital transformation agency. Its customers include many small and medium-sized companies, but also (semi) government institutions. Loyals Group is based in Mijdrecht, Netherlands.

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Investor(S) 1

Investor

Sofindev

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1991
PE ASSETS 600M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Sofindev Private Equity is a private equity firm focused on providing equity and subordinated debt to fund company expansions as well as buyouts of Belgian based companies. The Firm will consider both majority or minority positions and targets profitable companies with at least €10 million of revenue. Sofindev does not have any stated sector preferences and generally seeks companies exhibiting growth potential, with strong management, and potential to add value. Sofindev was established in 1991 and is based in Diegem, Belgium.


DEAL STATS #
Overall 15 of 23
Sector: Marketing M&A 1 of 1
Type: Growth Capital M&A Deals 8 of 11
Country: Netherlands M&A 1 of 1
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-12 Novy

Kortrijk, Belgium

Novy is a manufacturer of cooker hoods and hobs. Novy offers a range that offers a solution for every kitchen situation. Novy was established in 1988 and is based in Kortrijk, Belgium.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-09 Fedrus International

Puurs, Belgium

Fedrus International is a building materials group, active in production and distribution of roof & façade materials and services. Fedrus International is based in Puurs, Belgium.

Sell -