Investment Summary

Equistone Invests In adm

On October 25, 2021, private equity firm Equistone invested in marketing company adm

Investment Highlights
  • This is Equistone’s 3rd transaction in the Marketing sector.
  • This is Equistone’s 98th transaction in the United Kingdom.

Investment Summary
Date 2021-10-25
Target adm
Sector Marketing
Investor(s) Equistone
Deal Type Growth Capital
Advisor(s) GCA Altium Ltd. (Financial)
Macfarlanes (Legal)

Target

adm

London, United Kingdom
adm is an independent global marketing services business, that provides solutions that simplify the ability of global brands to sustainably activate and engage with their target audiences across multiple marketing channels. adm was founded in 1992 and is based in London, England.

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Investor(S) 1

Investor

Equistone

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1997
PE ASSETS 9.6B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Equistone is a private equity firm that invests in small to mid-sized companies valued from €50 to €500 million. Equistone targets companies operating in the fields of services, healthcare, financial services, and consumer/travel. The Firm looks to invest €25 to €200 million in a variety of transactions, including buyouts, growth capital financings, recapitalizations, and take privates. Equistone was formed in 1997 and is based in London, England.

DEAL STATS #
Overall 246 of 253
Sector (Marketing) 3 of 3
Type (Growth Capital) 11 of 12
Country (United Kingdom) 98 of 101
Year (2021) 10 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-18 Gardengate

Braga, Portugal

Gardengate is a manufacturer of aluminum gates and doors. Gardengate has established a strong position within an attractive market and achieved robust and consistent year-on-year growth. Gardengate was founded in 1997 and is headquartered in Braga, Portugal.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 DefShop

Berlin, Germany

DefShop is a German multichannel retailer for streetwear and hip-hop clothing. The company’s product range comprises over 25,000 articles from approximately 350 brands, including Adidas, Nike, Jack & Jones, and Converse. This product range spans from jackets, hoodies, and jeans through sweatpants and shoes to accessories such as caps, belts, jewellery, and sunglasses.

Sell -
Mergr

Product

Company

Legal