Growth Capital • Marketing

Equistone Invests In adm Group

On October 25, 2021, private equity firm Equistone invested in marketing company adm Group

Investment Context
  • This is Equistone’s 4th transaction in the Marketing sector.
  • This is Equistone’s 97th transaction in the United Kingdom.

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Investment Summary

Date October 25, 2021
Target adm Group
Sector Marketing
Investor(s) Equistone
Deal Type Growth Capital
Advisor(s) GCA Altium (Financial)
Macfarlanes (Legal)

Target Company

adm Group

London, United Kingdom
adm Group is an independent global marketing services business, that provides solutions that simplify the ability of global brands to sustainably activate and engage with their target audiences across multiple marketing channels. adm Group was founded in 1992 and is based in London, United Kingdom.
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Investor Overview 1

Investor

Equistone

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 9.6B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Equistone is a private equity firm that invests in small to mid-sized companies valued from €50 to €500 million. Equistone targets companies operating in the fields of services, healthcare, financial services, and consumer/travel. The Firm looks to invest €25 to €200 million in a variety of transactions, including buyouts, growth capital financings, recapitalizations, and take privates. Equistone was formed in 1997 and is based in London, United Kingdom.


Deal Context for Investor #
Overall 244 of 252
Sector: Marketing 4 of 4
Type: Growth Capital 11 of 12
Country: United Kingdom 97 of 101
Year: 2021 9 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-18 Gardengate

Braga, Portugal

Gardengate is a manufacturer of aluminum gates and doors. The business has a diversified and loyal B2B customer base predominantly made up of retailers, such as DIY stores and online resellers. Gardengate was founded in 1997 and is headquartered in Braga, Portugal.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 DefShop

Berlin, Germany

DefShop is a German multichannel retailer for streetwear and hip-hop clothing. The company’s product range comprises over 25,000 articles from approximately 350 brands, including Adidas, Nike, Jack & Jones, and Converse. This product range spans from jackets, hoodies, and jeans through sweatpants and shoes to accessories such as caps, belts, jewellery, and sunglasses.

Sell -