Investment Summary

Insignia Capital Group Invests In New Engen

On December 8, 2021, private equity firm Insignia Capital Group invested in marketing company New Engen

Investment Highlights
  • This is Insignia Capital Group’s 1st transaction in the Marketing sector.
  • This is Insignia Capital Group’s 9th transaction in the United States.
  • This is Insignia Capital Group’s 2nd transaction in Washington.

Investment Summary

Date 2021-12-08
Target New Engen
Sector Marketing
Investor(s) Insignia Capital Group
Deal Type Growth Capital
Advisor(s) Stephens (Financial)
Cooley (Legal)

Target

New Engen

Seattle, Washington, United States
New Engen is a growth-focused integrated marketing agency specializing in media, creative, market research, and analytics. It partners with innovative brands to rapidly execute strategies and drive measurable, breakthrough results. New Engen was founded in 2016 and is based in Seattle, Washington.

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Investor(S) 1

Investor

Insignia Capital Group

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2011
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with EBITDA greater than $5 million. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.


DEAL STATS #
Overall 9 of 13
Sector: Marketing M&A 1 of 2
Type: Growth Capital M&A Deals 4 of 6
State: Washington M&A 2 of 2
Country: United States M&A 9 of 13
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 Market Performance Group

Princeton Junction, New Jersey, United States

Market Performance Group is an omnichannel commerce agency providing strategy and consulting services. MPG offers end-to-end omnichannel capabilities and integrated solutions for a wide range of strategy and commercialization needs, including strategy & business consulting, omnichannel strategy & services, business analytics & insights, consumer marketing & retail activation, order to cash/3 PL, and FleXforce. Market Performance Group was formed in 2002 and is headquartered in Princeton Junction, New Jersey.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-27 WillowTree

Charlottesville, Virginia, United States

WillowTree is a provider of digital strategy, user experience design, and app development services for a wide range of Fortune 500 companies. WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. WillowTree was founded in 2007 and is based in Charlottesville, Virginia.

Sell $1.2B