Investment Summary

Insignia Capital Group Invests In New Engen

On December 8, 2021, private equity firm Insignia Capital Group invested in marketing company New Engen

Investment Highlights
  • This is Insignia Capital Group’s 1st transaction in the Marketing sector.
  • This is Insignia Capital Group’s 8th transaction in the United States.
  • This is Insignia Capital Group’s 2nd transaction in Washington.

Investment Summary
Date 2021-12-08
Target New Engen
Sector Marketing
Investor(s) Insignia Capital Group
Deal Type Growth Capital
Advisor(s) Stephens Investment Banking (Financial)
Cooley (Legal)

Target

New Engen

Seattle, Washington, United States
New Engen is a growth-obsessed integrated marketing agency with deep, industry-shaping expertise across media, creative, market research, and analytics. It partners with the world's most innovative brands to accelerate the execution of winning ideas in a rapidly shifting market to achieve breakthrough results. New Engen was founded in 2016 and is based in Seattle, Washington.

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Investor(S) 1

Investor

Insignia Capital Group

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with $5 to $30 million of EBITDA. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.

DEAL STATS #
Overall 8 of 12
Sector (Marketing) 1 of 2
Type (Growth Capital) 3 of 5
State (Washington) 2 of 2
Country (United States) 8 of 12
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-12 Truco Enterprises

Dallas, Texas, United States

Truco Enterprises LP is a developer and marketer of tortilla chips, salsa, and queso under the On The Border brand. The company’s products are sold nationally through grocery retailers, club stores, and mass merchandisers. Truco Enterprises is based in Dallas, Texas.

Sell $480M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-27 WillowTree

Charlottesville, Virginia, United States

WillowTree is a provider of digital strategy, user experience design, and app development services for a wide range of Fortune 500 companies. WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. WillowTree was founded in 2007 and is based in Charlottesville, Virginia.

Sell $1.2B
Mergr

Product

Company

Legal