Playtika Mergers & Acquisitions

Playtika M&A Summary

Playtika has acquired 8 companies, including 5 in the last 5 years.

Playtika’s largest acquisition to date was in 2024, when it acquired SuperPlay for $700M. Playtika has acquired in 3 countries. The Company’s most targeted sectors include digital media (63%) and marketing (13%).

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 4
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

Playtika

Playtika Holding Corp.

HaChoshlim Street 8,
Herzliya Pituach,
Israel,
+972 73 316 3251
www.playtika.com

All (8) Buy (8) Sell (-)
Date Target Value
$mlns
Transaction Type Acquirer Seller SRC
Link
2024-09-18 SuperPlay · Digital Media
Tel Aviv, Israel · www.superplay.co

SuperPlay is a mobile gaming company offering production value, marketing, and analytics expertise. The company operates two hit games: Dice Dreams and Domino Dreams, building a brand that players around the world love, and disrupting two genres with innovative gameplay. SuperPlay is based in Tel Aviv, Israel.

Advisors: Aream & Co. , Raz, Dlugin & Co. , The Raine Group
700 Add-on Acquisition

Playtika
Advisors: Furth, Wilensky, Mizrachi, Knaani , Morgan Stanley

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