Playtika - M&A Summary and Business Overview

Digital MediaCompany

Playtika M&A Summary

Playtika has acquired 8 companies, including 5 in the last 5 years.

Playtika’s largest acquisition to date was in 2024, when it acquired SuperPlay for $700M. Playtika has acquired in 3 countries. The Company’s most targeted sectors include digital media (63%) and marketing (13%).

Playtika Business Overview

Where is Playtika headquartered?

Playtika is headquartered in Herzliya Pituach, Israel.

What is Playtika’s revenue?

Playtika disclosed revenue of 2,567M USD for 2023 and 2,615M USD for 2022.

How many employees does Playtika have?

Playtika has 3,600 employees.

What sector is Playtika in?

Playtika is a digital media company.

When was Playtika founded?

Playtika was founded in 2010.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 4
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1
  • M&A Advisors 2

Playtika

Playtika Holding Corp.

HaChoshlim Street 8,
Herzliya Pituach,
Israel,
972 73 316 3251
www.playtika.com

Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.0/yr) # 3 - 1 1 2 1 8
vol $400M $92M $700M $1.2B
Sell (0.0/yr) # - - - - - - 0
  8

Most Recent M&A

Company Date Value Type
SuperPlay Ltd. 2024-09-18 700M USD Add-on Acquisition
Tel Aviv, Israel · www.superplay.co
G.S Innplay Labs Ltd. 2023-09-15 - Add-on Acquisition
Tel Aviv, Israel · www.innplaylabs.com
Youda Games Holding B.V. 2023-08-01 92M EUR Divestiture
Schiphol-Rijk, Netherlands · www.youdagames.com
JustPlay.LOL Ltd. 2022-03-23 - Add-on Acquisition
Ramat Gan, Israel · www.justplay.lol
Reworks Oy 2021-08-31 400M USD Add-on Acquisition
Helsinki, Finland · www.reworks.fi
Jelly Button Games Ltd. 2017-10-02 - Add-on Acquisition
Tel Aviv, Israel · www.jellybtn.com
Aditor Ltd. 2017-03-03 - Add-on Acquisition
Tel-Aviv, Israel · www.aditor.com
Big Blue Parrot Ltd. 2015-09-07 - Add-on Acquisition
Tel Aviv, Israel · www.bigblueparrot.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 5 (63%) 792M (66%) - -
Internet Software and Services 1 (13%) 400M (34%) - -
Marketing 1 (13%) - - -
Software 1 (13%) - - -
Total 8 $1.2B - -

By Geo

State/Country Buy Value Sell Value
Israel 6 700M - -
Finland 1 400M - -
Netherlands 1 92M - -
Domestic 6 (75%) 700M (59%) - -
Cross-border 2 (25%) 492M (41%) - -
Total 8 $1.2B - -

Top M&A Advisors

Financial Deals
Morgan Stanley
 1
Legal Deals
Furth, Wilensky, Mizrachi, Knaani
 1

Deal Values

buy # Total
$100M to $1B 2 $1.1B
< $100M 1 $92M
TOTAL $1.2B
Largest SuperPlay Ltd.
$700M (2024-09-18)

M&A Connections

Deals
Acquired from
Strategic(s)
13%
1 (13%)

Company Summary

SECTOR

Digital Media

Revenue

2,567   2% 2023
2,615   2% 2022
2,583   9% 2021
2,372   26% 2020
1,888   27% 2019
1,491   30% 2018
1,151   2017
(millions of USD) Show More Show Less

Employees

3,600

Established

2010

Public

NASDAQ: PLTK

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