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M&A Deal Summary

Playtika Acquires SuperPlay

On September 18, 2024, Playtika acquired digital media company SuperPlay for 700M USD

Acquisition Highlights
  • This is Playtika’s 5th transaction in the Digital Media sector.
  • This is Playtika’s largest (disclosed) transaction.
  • This is Playtika’s 6th transaction in Israel.

M&A Deal Summary
Date 2024-09-18
Target SuperPlay
Sector Digital Media
Buyer(s) Playtika
Deal Type Add-on Acquisition
Deal Value 700M USD
Advisor(s) The Raine Group
Aream & Co. (Financial)
Raz, Dlugin & Co. (Legal)

Target

SuperPlay

Tel Aviv, Israel
SuperPlay is a mobile gaming company offering production value, marketing, and analytics expertise. The company operates two hit games: Dice Dreams and Domino Dreams, building a brand that players around the world love, and disrupting two genres with innovative gameplay. SuperPlay is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

Playtika

Herzliya Pituach, Israel
Category Company
Founded 2010
Sector Digital Media
Employees3,500
Revenue 2.5B USD (2024)
DESCRIPTION

Playtika is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.

DEAL STATS #
Overall 8 of 8
Sector: Digital Media M&A 5 of 5
Type: Add-on Acquisition M&A Deals 7 of 7
Country: Israel M&A 6 of 6
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-15 Innplay Labs

Tel Aviv, Israel

Innplay Labs is a mobile gaming studio focused on providing gaming experiences that transcend boundaries. Innplay Labs was formed in 2019 and is based in Tel Aviv, Israel.

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