M&A Deal Summary

Playtika Acquires SuperPlay

On September 18, 2024, Playtika acquired digital media company SuperPlay for 700M USD

Acquisition Highlights
  • This is Playtika’s 5th transaction in the Digital Media sector.
  • This is Playtika’s largest (disclosed) transaction.
  • This is Playtika’s 6th transaction in Israel.

M&A Deal Summary
Date 2024-09-18
Target SuperPlay
Sector Digital Media
Buyer(s) Playtika
Deal Type Add-on Acquisition
Deal Value 700M USD
Advisor(s) The Raine Group LLC
Aream & Co. (Financial)
Raz, Dlugin & Co. (Legal)

Target

SuperPlay

Tel Aviv, Israel
SuperPlay is a mobile gaming company offering production value, marketing, and analytics expertise. The company operates two hit games: Dice Dreams and Domino Dreams, building a brand that players around the world love, and disrupting two genres with innovative gameplay. SuperPlay is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

Playtika

Herzliya Pituach, Israel
Category Company
Founded 2010
Sector Digital Media
Employees3,600
Revenue 2.6B USD (2023)
DESCRIPTION

Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Herzliya Pituach, Israel.

DEAL STATS #
Overall 8 of 8
Sector (Digital Media) 5 of 5
Type (Add-on Acquisition) 7 of 7
Country (Israel) 6 of 6
Year (2024) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-15 Innplay Labs

Tel Aviv, Israel

Innplay Labs is a mobile gaming studio focused on providing gaming experiences that transcend boundaries. Innplay Labs was formed in 2019 and is based in Tel Aviv, Israel.

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Mergr

Product

Company

Legal