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Hootsuite Mergers & Acquisitions

Hootsuite M&A Summary

Hootsuite has acquired 12 companies of its own, including 3 in the last 5 years. A total of 1 acquisition came from private equity firms.

Hootsuite’s largest acquisition to date was in 2021, when it acquired Heyday Technologies for $46M. Hootsuite has acquired in 4 different US states, and 4 countries. The Company’s most targeted sectors include internet software and services (75%) and software (17%).

M&A Summary

  • M&A Total Activity12
    • M&A Buy Activity12
  • Total Sectors Invested 3
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 2

Hootsuite

Hootsuite, Inc.

111 East 5th Avenue,
Vancouver, British Columbia V5T 4L1
Canada,
www.hootsuite.com

All (12) Buy (12) Sell (-)
Date Target Value
$mlns 		Transaction Type Acquirer Seller SRC
Link
2024-04-08 Talkwalker · Information Technology
Luxembourg, Luxembourg · www.talkwalker.com

Talkwalker is a social data intelligence company through cutting-edge technology it provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and enhances the speed and accuracy of business decision-making. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs, and forums in 187 languages. Talkwalker was formed in 2009 and is based in Luxembourg.

Advisor: Goldman Sachs 		- Add-on Acquisition

Hootsuite

Marlin Equity Partners PE


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