M&A Deal Summary

Hootsuite Acquires Heyday

On August 3, 2021, Hootsuite acquired software company Heyday for 60M CAD

Acquisition Highlights
  • This is Hootsuite’s 2nd transaction in the Software sector.
  • This is Hootsuite’s 0th largest (disclosed) transaction.
  • This is Hootsuite’s 4th transaction in Canada.
  • This is Hootsuite’s 1st transaction in Quebec.

M&A Deal Summary
Date 2021-08-03
Target Heyday
Sector Software
Buyer(s) Hootsuite
Deal Type Add-on Acquisition
Deal Value 60M CAD

Target

Heyday

Montréal, Quebec, Canada
Heyday is a conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations. Heyday offers an enterprise-grade customer messaging platform that integrates seamlessly with e-commerce platforms, and works with leading brands such as Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones (Bestseller) to deliver more personalized and rewarding customer experiences via chat and video. Heyday was founded in 2017 and is based in Montréal, Quebec.

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Buyer(S) 1

Buyer

Hootsuite

Vancouver, British Columbia, Canada
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Hootsuite was founded in 2008 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 11 of 12
Sector (Software) 2 of 2
Type (Add-on Acquisition) 10 of 11
State (Quebec) 1 of 1
Country (Canada) 4 of 4
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-06 Sparkcentral Europe NV

Hasselt, Belgium

Sparkcentral Europe NV is a SaaS provider enabling digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Sparkcentral Europe is based in Hasselt, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-08 Talkwalker

Luxembourg, Luxembourg

Talkwalker is a social data intelligence company through cutting-edge technology it provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and enhances the speed and accuracy of business decision-making. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs, and forums in 187 languages. Talkwalker was formed in 2009 and is based in Luxembourg.

Buy -
Mergr

Product

Company

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