M&A Deal Summary

Hootsuite Acquires Talkwalker

On April 8, 2024, Hootsuite acquired information technology company Talkwalker from Marlin Equity Partners

Acquisition Highlights
  • This is Hootsuite’s 1st transaction in the Information Technology sector.
  • This is Hootsuite’s 1st transaction in Luxembourg.

M&A Deal Summary
Date 2024-04-08
Target Talkwalker
Sector Information Technology
Buyer(s) Hootsuite
Sellers(s) Marlin Equity Partners
Deal Type Add-on Acquisition
Advisor(s) Goldman Sachs (Financial)

Target

Talkwalker

Luxembourg, Luxembourg
Talkwalker is a social data intelligence company through cutting-edge technology it provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and enhances the speed and accuracy of business decision-making. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs, and forums in 187 languages. Talkwalker was formed in 2009 and is based in Luxembourg.

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Buyer(S) 1

Buyer

Hootsuite

Vancouver, British Columbia, Canada
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Hootsuite was founded in 2008 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 12 of 12
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 11 of 11
Country (Luxembourg) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Heyday

Montréal, Quebec, Canada

Heyday is a conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations. Heyday offers an enterprise-grade customer messaging platform that integrates seamlessly with e-commerce platforms, and works with leading brands such as Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones (Bestseller) to deliver more personalized and rewarding customer experiences via chat and video. Heyday was founded in 2017 and is based in Montréal, Quebec.

Buy CA$60M

Seller(S) 1

SELLER

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.

DEAL STATS #
Overall 61 of 63
Sector (Information Technology) 9 of 9
Type (Add-on Acquisition) 40 of 42
Country (Luxembourg) 1 of 1
Year (2024) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-08 Hootsuite

Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Hootsuite was founded in 2008 and is based in Vancouver, British Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-06 Inkling

San Francisco, California, United States

Inkling is an enterprise software platform for field operations management that helps customers drive superior operating performance. As more businesses put mobile devices in the hands of their field teams, the company's mission is to transform and improve the way field teams operate. With two complementary products that allow end-to-end delivery of both content and tasks, Inkling's platform drives increased success in the field while providing new levels of visibility into critical operating metrics. Inkling was founded in 2009 and is based in San Francisco, California.

Sell -
Mergr

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