Hootsuite - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

Hootsuite M&A Summary

Hootsuite has acquired 12 companies of its own, including 3 in the last 5 years. A total of 1 acquisition came from private equity firms.

Hootsuite’s largest acquisition to date was in 2021, when it acquired Heyday Technologies for $46M. Hootsuite has acquired in 4 different US states, and 4 countries. The Company’s most targeted sectors include internet software and services (75%) and software (17%).

Hootsuite Ownership

Who owns Hootsuite?

Hootsuite is owned by Marlin Equity Partners. It was acquired on April 8, 2024.

Is Hootsuite PE-backed?

Yes. Hootsuite is owned by private equity investor Marlin Equity Partners.

Hootsuite Business Overview

Where is Hootsuite headquartered?

Hootsuite is headquartered in Vancouver, British Columbia.

What sector is Hootsuite in?

Hootsuite is an internet software and services company.

When was Hootsuite founded?

Hootsuite was founded in 2008.

M&A Summary

  • M&A Total Activity12
    • M&A Buy Activity12
  • Total Sectors Invested 3
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 2

Hootsuite

Hootsuite, Inc.

111 East 5th Avenue,
Vancouver, British Columbia V5T 4L1
Canada,
www.hootsuite.com

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Hootsuite was founded in 2008 and is based in Vancouver, British Columbia.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 9 - 2 - - 1 12
vol $46M $46M
Sell (0.0/yr) # - - - - - - 0
  12

Most Recent M&A

Company Date Value Type
Talkwalker, Inc. 2024-04-08 - Add-on Acquisition
Luxembourg, Luxembourg · www.talkwalker.com
Heyday Technologies, Inc. 2021-08-03 46M CAD Add-on Acquisition
Montréal, Quebec · www.heyday.ai
Sparkcentral Europe NV 2021-01-06 - Add-on Acquisition
Hasselt, Belgium · www.sparkcentral.com
Naritiv, Inc. - Snapchat Analytics Solution 2017-03-21 - Divestiture
Los Angeles, California · www.naritiv.com
212gaming LLC (dba LiftMetrix) 2017-02-22 - Add-on Acquisition
New York, New York · www.liftmetrix.com
AdEspresso, Inc. 2017-02-07 - Add-on Acquisition
San Francisco, California · www.adespresso.com
Sales Prodigy Inc. 2016-03-29 - Add-on Acquisition
Vancouver, British Columbia · www.salesprodigy.com
Zeetl, Inc. 2014-09-25 - Add-on Acquisition
Vancouver, British Columbia · www.zeetl.com
Brightkit 2014-09-04 - Add-on Acquisition
Vancouver, British Columbia · www.brightkit.com
uberVU 2014-01-22 - Add-on Acquisition
Cambridge, Massachusetts · www.ubervu.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 9 (75%) - - -
Software 2 (17%) 46M (100%) - -
Information Technology 1 (8%) - - -
Total 12 $46M - -

By Geo

State/Country Buy Value Sell Value
United States 6 - - -
  California 3 - - -
  New York 1 - - -
  Massachusetts 1 - - -
  British Columbia 1 - - -
Canada 4 46M - -
  British Columbia 3 - - -
  Quebec 1 46M - -
Belgium 1 - - -
Luxembourg 1 - - -
Domestic 4 (33%) 46M (100%) - -
Cross-border 8 (67%) - - -
Total 12 $46M - -

Deal Values

buy # Total
< $100M 1 $46M
TOTAL $46M
Largest Heyday Technologies, Inc.
$46M (2021-08-03)

M&A Connections

Deals
Acquired from
Investor(s)
8%
1 (8%)
Strategic(s)
8%
1 (8%)

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