Lamar Mergers & Acquisitions

Lamar M&A Summary

Lamar has acquired 21 companies, including 6 in the last 5 years. A total of 7 acquisitions came from private equity firms. It has also divested 1 asset.

Lamar’s largest acquisition to date was in 2018, when it acquired Fairway Outdoor Advertising - Five US Markets for $419M. It’s largest disclosed sale occurred in 2025, when it sold Vistar Media to T-Mobile US for $600M. Lamar has acquired in 13 different US states. The Company’s most targeted sectors include marketing (95%) and media (6%).

M&A Summary

  • M&A Total Activity19
    • M&A Buy Activity18
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 12

Lamar

Lamar Advertising Co.

5321 Corporate Boulevard,
Baton Rouge, Louisiana 70808
United States,
(225) 926-1000
www.lamar.com

All (19) Buy (18) Sell (1)
Date Target Value
$mlns
Transaction Type Acquirer Seller SRC
Link
2025-07-07 Verde Outdoor · Marketing
Tempe, Arizona · www.verdeoutdoor.com

Verde Outdoor provides effective out-of-home and online advertising solutions that amplify clients' messages while delivering targeted reach, impactful engagement, and exceptional brand awareness. Verde Outdoor is based in Tempe, Arizona.

Advisors: Johnsen, Fretty & Co. , Snell & Wilmer
- Add-on Acquisition

Lamar
Advisors: Hogan Lovells , Kean Miller

-

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