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M&A Deal Summary

T-Mobile US Acquires Vistar Media

On January 13, 2025, T-Mobile US acquired marketing company Vistar Media from Lamar for 600M USD

Acquisition Highlights
  • This is T-Mobile US’s 2nd transaction in the Marketing sector.
  • This is T-Mobile US’s 6th largest (disclosed) transaction.
  • This is T-Mobile US’s 12th transaction in the United States.
  • This is T-Mobile US’s 1st transaction in New York.

M&A Deal Summary
Date 2025-01-13
Target Vistar Media
Sector Marketing
Buyer(s) T-Mobile US
Sellers(s) Lamar
Deal Type Divestiture
Deal Value 600M USD
Advisor(s) Canaccord Genuity (Financial)
Lowenstein Sandler (Legal)

Target

Vistar Media

New York, New York, United States
Vistar Media is a provider of advertising technology services to the digital out-of-home industry. Vistar Media was founded in 2011 and is based in New York, New York.

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Buyer(S) 1

Buyer

T-Mobile US

Bellevue, Washington, United States
Category Company
Founded 1944
Sector Communications
Employees67,000
Revenue 78.6B USD (2023)
DESCRIPTION
T-Mobile office in Parsippany, New Jersey.
T-Mobile office in Parsippany, New Jersey.

T-Mobile US is a provider of wireless communications services, including voice, messaging and data to customers in the postpaid, prepaid, and wholesale markets. T-Mobile USA provides services, devices and accessories across its brands, T-Mobile and MetroPCS, through Company owned and operated retail stores, third party distributors and its websites. T-Mobile US was founded in 1994 and is based in Bellevue, Washington.

DEAL STATS #
Overall 13 of 14
Sector (Marketing) 2 of 3
Type (Divestiture) 2 of 2
State (New York) 1 of 1
Country (United States) 12 of 12
Year (2025) 1 of 2
Size (of disclosed) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-15 Mint Mobile

Costa Mesa, California, United States

Mint Mobile is a direct-to-consumer (D2C) prepaid wireless brand in the U.S. that also includes Ultra Mobile, a unique wireless service offering international calling options to communities across the country; and wholesaler Plum. Mint Mobile is based in Costa Mesa, California.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-05 Blis

London, United Kingdom

Blis is an advertising technology company that uses location and demographic data to define digital audiences. Blis provides the most accurate location data and rich contextualized consumer behavioral insights for advertisers. Blis was founded in 2004 and is based in London, United Kingdom.

Buy $175M

Seller(S) 1

SELLER

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-04 Burkhart

South Bend, Indiana, United States

Burkhart is an out-of-home advertising provider in communities such as South Bend, Fort Wayne, Elkhart, Muncie, and Lafayette. The Company offers more than 1,500 billboard structures and 3,200 billboard faces, including 23 digital displays, in 38 counties. Burkhart was founded in 1964 and is based in South Bend, Indiana.

Buy -
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