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  6. Lamar Acquires Verde Outdoor

M&A Deal Summary

Lamar Acquires Verde Outdoor

On July 7, 2025, Lamar acquired marketing company Verde Outdoor

Acquisition Highlights
  • This is Lamar’s 17th transaction in the Marketing sector.
  • This is Lamar’s 18th transaction in the United States.
  • This is Lamar’s 3rd transaction in Arizona.

M&A Deal Summary
Date 2025-07-07
Target Verde Outdoor
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition
Advisor(s) Johnsen, Fretty & Co. (Financial)
Snell & Wilmer (Legal)

Target

Verde Outdoor

Tempe, Arizona, United States
Verde Outdoor provides effective out-of-home and online advertising solutions that amplify clients' messages while delivering targeted reach, impactful engagement, and exceptional brand awareness. Verde Outdoor is based in Tempe, Arizona.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,500
Revenue 2.2B USD (2024)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 18 of 18
Sector: Marketing M&A 17 of 17
Type: Add-on Acquisition M&A Deals 14 of 14
State: Arizona M&A 3 of 3
Country: United States M&A 18 of 18
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-05 Premier Outdoor Media - OOH

Moorestown, New Jersey, United States

Premier Outdoor Media's OOH operates static and digital billboards. Premier Outdoor Media's OOH is based in Moorestown, New Jersey.

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