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Hallmark Cards Mergers & Acquisitions

Hallmark Cards M&A Summary

Hallmark Cards has acquired 6 companies. It has also divested 2 assets.

Hallmark Cards’ largest acquisition to date was in 1984, when it acquired Crayola for $204M. It’s largest disclosed sale occurred in 1992, when it sold Univision Communications to for $550M. Hallmark Cards has acquired in 6 different US states. The Company’s most targeted sectors include consumer products (34%) and media (34%).

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity6
    • M&A Sell Activity2
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Hallmark Cards, Inc.

2501 McGee Trafficway,
Kansas City, Missouri 64108
United States,
(816) 274-5111
www.hallmark.com

All (8) Buy (6) Sell (2)
Date Target Value
$mlns 		Transaction Type Acquirer Seller SRC
Link
2012-03-30 FeeIn · Internet Software and Services
Los Angeles, California · www.feein.com

FeeInn is a broadband subscription-based online video service and film production company that offers heartwarming short films, family friendly movies and documentaries.

- Add-on Acquisition

Hallmark Cards, Inc.

-

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