M&A Deal Summary

Hallmark Cards Acquires Crayola

On June 11, 1984, Hallmark Cards acquired consumer products company Crayola for 204M USD

Acquisition Highlights
  • This is Hallmark Cards’ 1st transaction in the Consumer Products sector.
  • This is Hallmark Cards’ largest (disclosed) transaction.
  • This is Hallmark Cards’ 1st transaction in the United States.
  • This is Hallmark Cards’ 1st transaction in Pennsylvania.

M&A Deal Summary
Date 1984-06-11
Target Crayola
Sector Consumer Products
Buyer(s) Hallmark Cards
Deal Type Add-on Acquisition
Deal Value 204M USD

Target

Crayola

Easton, Pennsylvania, United States
Crayola LLC is a domestic manufacturer of crayons, which are marketed under the Crayola trademark.

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Buyer(S) 1

Buyer

Hallmark Cards

Kansas City, Missouri, United States
Category Company
Founded 1910
Sector Retail
DESCRIPTION
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.

Hallmark Cards, Inc. is a national retailer of cards, gifts, ornaments, and flowers.

DEAL STATS #
Overall 1 of 6
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 1 of 5
State (Pennsylvania) 1 of 1
Country (United States) 1 of 6
Year (1984) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1986-01-01 Univision

New York, New York, United States

Univision entertains, informs, and empowers U.S. Hispanics with news, sports, and entertainment content across broadcast and cable television, audio, and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, plus 89 affiliates, a live event series, and a robust digital audio footprint. Univision was formed in 1992 and is based in New York, New York.

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