M&A Deal Summary

Hallmark Cards Acquires FeeIn

On March 30, 2012, Hallmark Cards acquired internet software and services company FeeIn

Acquisition Highlights
  • This is Hallmark Cards’ 1st transaction in the Internet Software and Services sector.
  • This is Hallmark Cards’ 6th transaction in the United States.
  • This is Hallmark Cards’ 1st transaction in California.

M&A Deal Summary

Date 2012-03-30
Target FeeIn
Sector Internet Software and Services
Buyer(s) Hallmark Cards
Deal Type Add-on Acquisition

Target

FeeIn

Los Angeles, California, United States
FeeInn is a broadband subscription-based online video service and film production company that offers heartwarming short films, family friendly movies and documentaries.

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Buyer(S) 1

Buyer

Hallmark Cards

Kansas City, Missouri, United States

Category Company
Founded 1910
Sector Retail
DESCRIPTION
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.

Hallmark Cards, Inc. is a national retailer of cards, gifts, ornaments, and flowers.


DEAL STATS #
Overall 6 of 6
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 5 of 5
State: California M&A 1 of 1
Country: United States M&A 6 of 6
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-12-01 Halcyon Studios

Los Angeles, California, United States

Halcyon Studios is a producer and distributor of television series, miniseries and movies. The Company's goal is to focus on quality content that connects and resonates with audiences around the world, in all formats, in a variety of genres, on all distribution platforms. Halcyon Studios was founded in 1979 and is based in Los Angeles, California.

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