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GfK Mergers & Acquisitions

GfK M&A Summary

GfK has acquired 13 companies. It has also divested 2 assets.

It’s largest disclosed sale occurred in 2018, when it sold GfK - Custom Research Business to Ipsos SA for $118M. GfK has acquired in 4 different US states, and 6 countries. The Company’s most targeted sectors include information services (24%) and internet software and services (24%).

M&A Summary

  • M&A Total Activity15
    • M&A Buy Activity13
    • M&A Sell Activity2
  • Total Sectors Invested 8
  • Total Countries Invested 6
  • M&A Buy/Sell Connections 3

GfK

GfK SE

Sophie-Germain-Strasse 3-5,
Nuremberg, 90443
Germany,
+49 911 395 0
www.gfk.com

All (15) Buy (13) Sell (2)
Date Target Value
$mlns 		Transaction Type Acquirer Seller SRC
Link
2019-02-12 MRI-Simmons · Information Services
New York, New York · www.mrisimmons.com

MRI-Simmons is a provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights. MRI-Simmons was formed in 2019 and is based in New York City.

- Joint Venture

GfK

SymphonyAI

-

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