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M&A Deal Summary

Ipsos Acquires GfK - Custom Research Business

On September 17, 2018, Ipsos acquired marketing company GfK - Custom Research Business from GfK for 105M EUR

Acquisition Highlights
  • This is Ipsos’ 13th transaction in the Marketing sector.
  • This is Ipsos’ largest (disclosed) transaction.
  • This is Ipsos’ 1st transaction in Germany.

M&A Deal Summary
Date 2018-09-17
Target GfK - Custom Research Business
Sector Marketing
Buyer(s) Ipsos
Sellers(s) GfK
Deal Type Divestiture
Deal Value 105M EUR

Target

GfK - Custom Research Business

Nuremberg, Germany
GfK - Custom Research Business comprises of GfK's Customer Experience, Experience Innovation, Health, and Public Affairs. Customer Experience division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Experience Innovation division includes all GfK research services globally, both quantitative and/or qualitative in nature. Health division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Public Affairs: this division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 20 of 38
Sector: Marketing M&A 13 of 14
Type: Divestiture M&A Deals 3 of 6
Country: Germany M&A 1 of 3
Year: 2018 M&A 1 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-07 Consumer Behavior & Insight

Ho Chi Minh City, Vietnam

Consumer Behavior & Insight provides marketing information and analysis services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-30 Synthesio

New York, New York, United States

Synthesio, Inc. is a provider of cloud based social Intelligence and social listening platform. Synthesio is formed in 2006 and is based in New York City.

Buy -

Seller(S) 1

SELLER

GfK

Nuremberg, Germany
Category Company
Founded 1934
Sector Marketing
Employees13,639
Revenue 1.5B EUR (2015)
DESCRIPTION

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: Germany M&A 1 of 1
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-08 Youeye

Mountain View, California, United States

Youeye, Inc. is an innovative technology provider operating in the market research sector.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-12 MRI-Simmons

New York, New York, United States

MRI-Simmons is a provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights. MRI-Simmons was formed in 2019 and is based in New York City.

Buy -
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