M&A Deal Summary

GfK and SymphonyAI Acquire MRI-Simmons

On February 12, 2019, GfK and SymphonyAI acquired information services company MRI-Simmons

Acquisition Highlights
  • This is GfK’s 3rd and SymphonyAI’s 1st transaction in the Information Services sector.
  • This is GfK’s 6th and SymphonyAI’s 1st transaction in the United States.
  • This is GfK’s 2nd and SymphonyAI’s 1st transaction in New York.

M&A Deal Summary
Date 2019-02-12
Target MRI-Simmons
Sector Information Services
Buyer(s) GfK
SymphonyAI
Deal Type Joint Venture

Target

MRI-Simmons

New York, New York, United States
MRI-Simmons is a provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights. MRI-Simmons was formed in 2019 and is based in New York City.

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Buyer(S) 2

Buyer

GfK

Nuremberg, Germany
Category Company
Founded 1934
Sector Marketing
Employees13,639
Revenue 1.5B EUR (2015)
DESCRIPTION

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.

DEAL STATS #
Overall 13 of 13
Sector (Information Services) 3 of 3
Type (Joint Venture) 1 of 1
State (New York) 2 of 2
Country (United States) 6 of 6
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-17 GfK - Custom Research Business

Nuremberg, Germany

GfK - Custom Research Business comprises of GfK's Customer Experience, Experience Innovation, Health, and Public Affairs. Customer Experience division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Experience Innovation division includes all GfK research services globally, both quantitative and/or qualitative in nature. Health division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Public Affairs: this division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis.

Sell €105M
Buyer

SymphonyAI

Los Altos, California, United States
Category Company
Sector Information Technology
DESCRIPTION

Symphony Innovation LLC is a provider of artificial intelligence-driven solutions across several markets, including the industrial, retail, consumer, healthcare, financial services, and media sectors.

DEAL STATS #
Overall 1 of 6
Sector (Information Services) 1 of 1
Type (Joint Venture) 1 of 1
State (New York) 1 of 2
Country (United States) 1 of 5
Year (2019) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-15 Azima DLI

Woburn, Massachusetts, United States

Azima, Inc. is a provider of machine condition monitoring, diagnostic and analytic solutions that maximize industrial productivity on a global scale. Azima was founded in 2003 and is based in Woburn, Massachusetts.

Buy -
Mergr

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