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ExactTarget Mergers & Acquisitions

ExactTarget M&A Summary

ExactTarget has acquired 2 companies of its own. It has also divested 1 asset.

ExactTarget’s largest acquisition to date was in 2012, when it acquired Pardot for $96M. ExactTarget has acquired in 2 different US states. The Company’s most targeted sectors include internet software and services (50%) and software (50%).

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity2
    • M&A Sell Activity1
  • Total Sectors Invested 2
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

ExactTarget, Inc.

20 North Meridian Street,
Indianapolis, Indiana 46204
United States,
(317)423-3928
www.exacttarget.com

All (3) Buy (2) Sell (1)
Date Target Value
$mlns 		Transaction Type Acquirer Seller SRC
Link
2013-07-12 Pardot, Inc. · Software
Atlanta, Georgia · www.pardot.com

Pardot is a leading software-as-a-service marketing automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a growing client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot’s clients include Restaurant.com, comScore and twilio.

- Divestiture

Salesforce

ExactTarget, Inc.

-

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