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M&A Deal Summary

ExactTarget Acquires Pardot

On October 11, 2012, ExactTarget acquired software company Pardot for 96M USD

Acquisition Highlights
  • This is ExactTarget’s 1st transaction in the Software sector.
  • This is ExactTarget’s largest (disclosed) transaction.
  • This is ExactTarget’s 2nd transaction in the United States.
  • This is ExactTarget’s 1st transaction in Georgia.
Investment Fate
  • Pardot was divested to a consortium of strategic buyers in 2013.

M&A Deal Summary
Date 2012-10-11
Target Pardot
Sector Software
Buyer(s) ExactTarget
Deal Type Add-on Acquisition
Deal Value 96M USD

Target

Pardot

Atlanta, Georgia, United States
Pardot is a leading software-as-a-service marketing automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a growing client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot’s clients include Restaurant.com, comScore and twilio.

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Buyer(S) 1

Buyer

ExactTarget

Indianapolis, Indiana, United States
Category Company
Founded 2000
Sector Internet Software and Services
DESCRIPTION

ExactTarget, Inc. is a provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Georgia M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2012 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-03-02 CoTweet

San Francisco, California, United States

CoTweet, Inc. is a web-based collaboration platform that allows companies to manage multiple Twitter accounts from a single dashboard.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-12 Pardot

Atlanta, Georgia, United States

Pardot is a leading software-as-a-service marketing automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a growing client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot’s clients include Restaurant.com, comScore and twilio.

Sell -
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