1. Home >
  2. Companies >
  3. Internet Software and Services >
  4. United States >
  5. California >
  6. Salesforce

Salesforce - M&A Summary and Business Overview

Internet Software And ServicesCompany

Salesforce M&A Summary

Salesforce has acquired 64 companies, including 9 in the last 5 years. A total of 6 acquisitions came from private equity firms.

Salesforce’s largest acquisition to date was in 2020, when it acquired Slack Technologies for $27.7B. Salesforce has acquired in 13 different US states, and 5 countries. The Company’s most targeted sectors include internet software and services (53%) and software (34%).

Salesforce Business Overview

Where is Salesforce headquartered?

Salesforce is headquartered in San Francisco, California.

What is Salesforce’s revenue?

Salesforce disclosed revenue of 37,895M USD for 2025 and 34,857M USD for 2024.

How many employees does Salesforce have?

Salesforce has 76,453 employees.

What sector is Salesforce in?

Salesforce is an internet software and services company.

When was Salesforce founded?

Salesforce was founded in 1999.

M&A Summary

  • M&A Total Activity63
    • M&A Buy Activity63
  • Total Sectors Invested 5
  • Total Countries Invested 5
  • M&A Buy/Sell Connections 7
  • M&A Advisors 3

Salesforce

Salesforce, Inc.

3rd Floor, 415 Mission Street,
San Francisco, California 94105
United States,
(415) 901-7000
www.salesforce.com

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.6/yr) # 60 - 1 - 2 - 63
vol $61.7B $2.4B $64.1B
Sell (0.0/yr) # - - - - - - 0
  63
+6300102030405060-20-1070800

Most Recent M&A

Company Date Value Type
Zoomin Software Ltd. 2024-09-24 450M USD Add-on Acquisition
Tel Aviv, Israel · www.zoominsoftware.com
Own Company Inc. 2024-09-05 1.9B USD Add-on Acquisition
Englewood Cliffs, New Jersey · www.owndata.com
Traction Sales & Marketing, Inc. 2022-04-06 - Add-on Acquisition
Burnaby, British Columbia · www.tractionondemand.com
Slack Technologies, Inc. 2020-12-01 27.7B USD Add-on Acquisition
San Francisco, California · www.slack.com
Acumen Solutions 2020-12-01 - Add-on Acquisition
McLean, Virginia · www.acumensolutions.com
Mobify Research and Development, Inc. 2020-09-04 - Add-on Acquisition
Vancouver, British Columbia · www.mobify.com
Vlocity Inc. 2020-02-25 1.3B USD Add-on Acquisition
San Francisco, California · www.vlocity.com
Evergage, Inc. 2020-02-07 - Add-on Acquisition
Somerville, Massachusetts · www.evergage.com
ClickSoftware Technologies Ltd. 2019-08-07 1.4B USD Add-on Acquisition
Petah Tikva, Israel · www.clicksoftware.com
Tableau Software, Inc. 2019-06-10 15.7B USD Add-on Acquisition
Seattle, Washington · www.tableau.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
ExactTarget, Inc. 2013-06-04 Pardot, Inc. 2013-07-12 1
Indianapolis, Indiana · www.exacttarget.com Atlanta, Georgia · www.pardot.com

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 33 (52%) 38.4B (60%) - -
Software 21 (33%) 23.8B (37%) - -
Information Technology 7 (11%) 1.9B (3%) - -
Business Services 1 (2%) - - -
Marketing 1 (2%) - - -
Total 63 $64.1B - -

By Geo

State/Country Buy Value Sell Value
United States 51 61.8B - -
  California 30 38.2B - -
  Illinois 5 32M - -
  Washington 3 15.7B - -
  Massachusetts 3 2.8B - -
  New York 2 689M - -
  Virginia 1 - - -
  Texas 1 - - -
  Pennsylvania 1 - - -
  North Carolina 1 - - -
  New Jersey 1 1.9B - -
  Michigan 1 - - -
  Indiana 1 2.5B - -
  Georgia 1 - - -
Israel 5 1.9B - -
Canada 4 326M - -
  British Columbia 2 - - -
  Nova Scotia 1 - - -
France 2 - - -
United Kingdom 1 - - -
Domestic 51 (81%) 61.8B (96%) - -
Cross-border 12 (19%) 2.3B (4%) - -
Total 63 $64.1B - -

Top M&A Advisors

Financial Deals
BofA Securities
 5
Legal Deals
Wachtell, Lipton, Rosen & Katz
 2
Morrison & Foerster
 1

Deal Values

buy # Total
> $1B 8 $59.8B
$100M to $1B 9 $4.1B
< $100M 6 $208M
TOTAL $64.1B
Largest Slack Technologies, Inc.
$27.7B (2020-12-01)

M&A Connections

Deals
Acquired from
Investor(s)
8%
5 (8%)
Strategic(s)
2%
1 (2%)

Company Summary

SECTOR

Internet Software and Services

Revenue

37,895   9% 2025
34,857   12% 2024
31,352   19% 2023
26,492   25% 2022
21,252   25% 2021
17,098   29% 2020
13,282   27% 2019
10,480   25% 2018
8,392   26% 2017
6,667   25% 2016
5,374   33% 2015
4,071   34% 2014
3,050   2013
(millions of USD) Show More Show Less

Employees

76,453

Established

1999

Public

NYSE: CRM

 Subscribe to unlock this and 212,776
investor and company profiles

Sign-up today to get full access

  • check  Unlimited Searches
  • check  Unlimited Profile Views
  • check  Build and Export Lists of
    • PE Backed Companies
    • Direct Investors & Acquirers
    • Advisors
    • Deals
    • & More
1 Week Free Trial Learn More

What's Mergr?

We built Mergr to save people the arduous and time-consuming process of tracking when companies are bought, sold, and who currently owns them.

Every day, new opportunities emerge around M&A and we help professionals of all types comb through transactions, investors, and corporate acquirers via an easy-to-use web database that is accessible to anyone.

Try us for 1 week free today!

Mergr, the Easiest-to-Use PE and M&A DB

Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 4.7K Private Equity Firms
  • 206K M&A Transactions
  • 208K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 3.7K M&A Advisors
    (Investment Banks and Law Firms)
  • 80K M&A Contacts
    (PE and M&A Advisors)

Ready to try?

Join FREE for 1 Week

No obligation. Cancel anytime.

Related Lists for Salesforce

California Companies , Internet Software and Services Companies , United States Companies , California Internet Software and Services Companies , California Internet Software and Services with Acquisitions , California Internet Software and Services with Divestitures

Related Lists for California Companies

Largest California Companies , Acquisitive California Companies , Recently Acquired California Companies , Recently Sold California Companies , Private California Companies , Public California Companies , Acquired California Companies , PE Backed California Companies

Related Lists for Internet Software and Services Companies

Largest Internet Software and Services Companies , Acquisitive Internet Software and Services Companies , Recently Acquired Internet Software and Services Companies , Recently Sold Internet Software and Services Companies , Private Internet Software and Services Companies , Public Internet Software and Services Companies , Acquired Internet Software and Services Companies , PE Backed Internet Software and Services Companies

Related Lists for United States Companies

Largest United States Companies , Acquisitive United States Companies , Recently Acquired United States Companies , Recently Sold United States Companies , Private United States Companies , Public United States Companies , Acquired United States Companies , PE Backed United States Companies
Mergr

Product

Company

Legal