Salesforce - M&A Summary and Business Overview

Internet Software And ServicesCompany

Salesforce M&A Summary

Salesforce has acquired 64 companies, including 14 in the last 5 years. A total of 6 acquisitions came from private equity firms.

Salesforce’s largest acquisition to date was in 2020, when it acquired Slack Technologies for $27.7B. Salesforce has acquired in 13 different US states, and 5 countries. The Company’s most targeted sectors include internet software and services (53%) and software (34%).

Salesforce Business Overview

Where is Salesforce headquartered?

Salesforce is headquartered in San Francisco, California.

What is Salesforce’s revenue?

Salesforce disclosed revenue of 34,857M USD for 2024 and 31,352M USD for 2023.

How many employees does Salesforce have?

Salesforce has 56,606 employees.

What sector is Salesforce in?

Salesforce is an internet software and services company.

When was Salesforce founded?

Salesforce was founded in 1999.

M&A Summary

  • M&A Total Activity63
    • M&A Buy Activity63
  • Total Sectors Invested 5
  • Total Countries Invested 5
  • M&A Buy/Sell Connections 7
  • M&A Advisors 3

Salesforce

Salesforce, Inc.

3rd Floor, 415 Mission Street,
San Francisco, California 94105
United States,
(415) 901-7000
www.salesforce.com

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.6/yr) # 55 5 - 1 - 2 63
vol $32.7B $29.0B $2.4B $64.1B
Sell (0.0/yr) # - - - - - - 0
  63

Most Recent M&A

Company Date Value Type
Zoomin Software Ltd. 2024-09-24 450M USD Add-on Acquisition
Tel Aviv, Israel · www.zoominsoftware.com
Own Company Inc. 2024-09-05 1.9B USD Add-on Acquisition
Englewood Cliffs, New Jersey · www.owndata.com
Traction Sales & Marketing, Inc. 2022-04-06 - Add-on Acquisition
Burnaby, British Columbia · www.tractionondemand.com
Slack Technologies, Inc. 2020-12-01 27.7B USD Add-on Acquisition
San Francisco, California · www.slack.com
Acumen Solutions 2020-12-01 - Add-on Acquisition
McLean, Virginia · www.acumensolutions.com
Mobify Research and Development, Inc. 2020-09-04 - Add-on Acquisition
Vancouver, British Columbia · www.mobify.com
Vlocity Inc. 2020-02-25 1.3B USD Add-on Acquisition
San Francisco, California · www.vlocity.com
Evergage, Inc. 2020-02-07 - Add-on Acquisition
Somerville, Massachusetts · www.evergage.com
ClickSoftware Technologies Ltd. 2019-08-07 1.4B USD Add-on Acquisition
Petah Tikva, Israel · www.clicksoftware.com
Tableau Software, Inc. 2019-06-10 15.7B USD Add-on Acquisition
Seattle, Washington · www.tableau.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
ExactTarget, Inc. 2013-06-04 Pardot, Inc. 2013-07-12 1
Indianapolis, Indiana · www.exacttarget.com Atlanta, Georgia · www.pardot.com

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 33 (52%) 38.4B (60%) - -
Software 21 (33%) 23.8B (37%) - -
Information Technology 7 (11%) 1.9B (3%) - -
Business Services 1 (2%) - - -
Marketing 1 (2%) - - -
Total 63 $64.1B - -

By Geo

State/Country Buy Value Sell Value
United States 51 61.8B - -
  California 30 38.2B - -
  Illinois 5 32M - -
  Washington 3 15.7B - -
  Massachusetts 3 2.8B - -
  New York 2 689M - -
  Virginia 1 - - -
  Texas 1 - - -
  Pennsylvania 1 - - -
  North Carolina 1 - - -
  New Jersey 1 1.9B - -
  Michigan 1 - - -
  Indiana 1 2.5B - -
  Georgia 1 - - -
Israel 5 1.9B - -
Canada 4 326M - -
  British Columbia 2 - - -
  Nova Scotia 1 - - -
France 2 - - -
United Kingdom 1 - - -
Domestic 51 (81%) 61.8B (96%) - -
Cross-border 12 (19%) 2.3B (4%) - -
Total 63 $64.1B - -

Top M&A Advisors

Financial Deals
BofA Securities
 5
Legal Deals
Wachtell, Lipton, Rosen & Katz
 2
Morrison & Foerster
 1

Deal Values

buy # Total
> $1B 8 $59.8B
$100M to $1B 9 $4.1B
< $100M 6 $208M
TOTAL $64.1B
Largest Slack Technologies, Inc.
$27.7B (2020-12-01)

M&A Connections

Deals
Acquired from
Investor(s)
8%
5 (8%)
Strategic(s)
2%
1 (2%)

Company Summary

SECTOR

Internet Software and Services

Revenue

34,857   12% 2024
31,352   19% 2023
26,492   25% 2022
21,252   25% 2021
17,098   29% 2020
13,282   27% 2019
10,480   25% 2018
8,392   26% 2017
6,667   25% 2016
5,374   33% 2015
4,071   34% 2014
3,050   2013
(millions of USD) Show More Show Less

Employees

56,606

Established

1999

Public

NYSE: CRM

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