M&A Deal Summary

Tremor International Acquires Amobee - Omnichannel Demand Side Platform and Advanced TV Platform

On July 25, 2022, Tremor International acquired marketing company Amobee - Omnichannel Demand Side Platform and Advanced TV Platform from Amobee for 239M USD

Acquisition Highlights
  • This is Tremor International’s 1st transaction in the Marketing sector.
  • This is Tremor International’s largest (disclosed) transaction.
  • This is Tremor International’s 3rd transaction in the United States.
  • This is Tremor International’s 2nd transaction in California.

M&A Deal Summary
Date 2022-07-25
Target Amobee - Omnichannel Demand Side Platform and Advanced TV Platform
Sector Marketing
Buyer(s) Tremor International
Sellers(s) Amobee
Deal Type Divestiture
Deal Value 239M USD

Target

Amobee - Omnichannel Demand Side Platform and Advanced TV Platform

Foster City, California, United States
Amobee's Omnichannel Demand Side Platform and Advanced TV Platform optimizes outcomes for advertisers and media companies, improves consumer experiences, and optimizes cross-channel performance across linear, Connected TV, and digital media. Amobee's Omnichannel Demand Side Platform and Advanced TV Platform is based in Foster City, California.

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Buyer(S) 1

Buyer

Tremor International

Tel Aviv, California, Israel

website

Category Company
Founded 2007
Sector Internet Software and Services
Employees564
Revenue 212M USD (2020)
DESCRIPTION

Tremor International is a mobile user acquisition platform for advertising agencies and brands. Tremor International was founded in 2007 and is based in Tel Aviv-Yafo, Israel.

DEAL STATS #
Overall 6 of 6
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
State (California) 2 of 2
Country (United States) 3 of 3
Year (2022) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-19 Spearad

Frankfurt, Germany

Spearad is a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top (OTT) environments, with the same advanced controls and capabilities of linear TV. Spearad was founded in 2019 and is based in Frankfurt, Germany.

Buy $15M

Seller(S) 1

SELLER

Amobee

Foster City, California, United States

website

Category Company
Sector Marketing
DESCRIPTION

Amobee, Inc. is a provider of digital advertising platform for advertisers, publishers and operators to achieve unparalleled results.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-17 Videology

Baltimore, Maryland, United States

Videology, Inc. is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media.

Buy $101M
Mergr

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