Amobee - M&A Summary, Ownership, and Business Overview

MarketingCompany

Amobee M&A Summary

Amobee has acquired 6 companies of its own. A total of 1 acquisition came from private equity firms. It has also divested 1 asset.

Amobee’s largest acquisition to date was in 2017, when it acquired Turn for $310M. It’s largest disclosed sale occurred in 2022, when it sold Amobee - Omnichannel Demand Side Platform and Advanced TV Platform to Tremor International for $239M. Amobee has acquired in 3 different US states, and 2 countries. The Company’s most targeted sectors include internet software and services (50%) and marketing (34%).

Amobee Ownership

Who owns Amobee?

Amobee is owned by Singapore Telecommunications. It was acquired on May 3, 2012.

Amobee Business Overview

Where is Amobee headquartered?

Amobee is headquartered in Foster City, California.

What sector is Amobee in?

Amobee is a marketing company.

M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity6
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 4

Amobee, Inc.

950 Tower Lane, Ste 2000,
Foster City, California 94404
United States,
(650) 802-8871
www.amobee.com

Amobee, Inc. is a provider of digital advertising platform for advertisers, publishers and operators to achieve unparalleled results.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 6 - - - - - 6
vol $646M $646M
Sell (0.2/yr) # - - - 1 - - 1
vol $239M $239M
  7

Most Recent M&A

Company Date Value Type
Amobee - Omnichannel Demand Side Platform and Advanced TV Platform 2022-07-25 239M USD Divestiture
Foster City, California
Videology, Inc. 2018-07-17 101M USD Special Situations/Distressed
Baltimore, Maryland · www.videologygroup.com
Turn, Inc. 2017-02-22 310M USD Add-on Acquisition
Redwood City, California · www.turn.com
Adconion Direct 2014-06-10 235M USD Divestiture
New York, New York · www.adconiondirect.com
Gradient X, Inc. 2013-09-05 - Add-on Acquisition
Santa Monica, California · www.gradientx.com
AdJitsu 2012-05-08 - Divestiture
Palo Alto, California · www.adjitsu.com
RingRing Media Ltd. 2010-01-13 - Add-on Acquisition
London, United Kingdom · www.ringringmedia.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 3 (50%) 411M (64%) - -
Marketing 2 (33%) - 1 (100%) 239M (100%)
Media 1 (17%) 235M (36%) - -
Total 6 $646M 1 $239M

By Geo

State/Country Buy Value Sell Value
United States 5 646M 1 239M
  California 3 310M 1 239M
  New York 1 235M - -
  Maryland 1 101M - -
United Kingdom 1 - - -
Domestic 5 (83%) 646M (100%) 1 (100%) 239M (100%)
Cross-border 1 (17%) - - -
Total 6 $646M 1 $239M

Deal Values

buy # Total
$100M to $1B 3 $646M
TOTAL $646M
Largest Turn, Inc.
$310M (2017-02-22)
sell # Total
$100M to $1B 1 $239M
TOTAL $239M
Largest Amobee - Omnichannel Demand Side Platform and Advanced TV Platform
$239M (2022-07-25)

M&A Connections

Deals
Acquired from
Investor(s)
17%
1 (17%)
Strategic(s)
33%
2 (33%)
Divested to
Strategic(s)
100%
1 (100%)

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