M&A Deal Summary

The Arena Group Acquires Fexy Media

On January 12, 2023, The Arena Group acquired digital media company Fexy Media from Tritium Partners

Acquisition Highlights
  • This is The Arena Group’s 2nd transaction in the Digital Media sector.
  • This is The Arena Group’s 7th transaction in the United States.
  • This is The Arena Group’s 1st transaction in Washington.

M&A Deal Summary

Date 2023-01-12
Target Fexy Media
Sector Digital Media
Buyer(s) The Arena Group
Sellers(s) Tritium Partners
Deal Type Add-on Acquisition

Target

Fexy Media

Mercer Island, Washington, United States
Fexy Media is a digital food platform connecting millions of home cooks to grocers, brands, and recipe publishers. Fexy Media was founded in 2014 and is based in Mercer Island, Washington.

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Buyer(S) 1

Buyer

The Arena Group

New York, New York, United States

Category Company
Founded 1990
Sector Publishing
Employees190
Revenue 126M USD (2024)
DESCRIPTION

The Arena Group is a network of professionally managed online media channels and interest groups. Maven enables partners to focus on the key drivers of their business: creating, informing, sharing, discovering, leading, and interacting with the communities and constituencies they serve. The Arena Group was founded in 1990 and is based in New York, New York.


DEAL STATS #
Overall 7 of 9
Sector: Digital Media M&A 2 of 3
Type: Add-on Acquisition M&A Deals 7 of 7
State: Washington M&A 1 of 1
Country: United States M&A 7 of 9
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-18 AMG/Parade

New York, New York, United States

AMG/Parade develops and distributes premium content on digital, video, and print platforms in the lifestyle, celebrity, food & wellness, sports, and outdoor verticals. Its brands include AMG/Parade Sports, AMG/Parade Outdoors, Parade, Relish, and Spry Living. AMG/Parade was founded in 1941 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-14 Lindy’s Sports Digital Assets

Birmingham, Alabama, United States

Lindy’s Sports Digital Assets offers modern digital strategy in the sports media market.

Buy -

Seller(S) 1

SELLER

Tritium Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2013
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Tritium Partners is a private equity firm focused on acquiring profitable, growth-oriented lower middle-market companies. The Firm seeks companies with $2 to $15 million of EBITDA in the internet/information services, supply chain logistics, business services, and financial services sectors. Tritium Partners was formed in 2013 and is based in Austin, Texas.


DEAL STATS #
Overall 12 of 12
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 8 of 8
State: Washington M&A 1 of 1
Country: United States M&A 12 of 12
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-08 Pelitas

Plano, Texas, United States

Pelitas is a provider of software and solutions to help healthcare providers maximize revenue and reduce inefficiencies throughout the revenue cycle. Pelitas was founded in 2003 and is based in Plano, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-27 VanillaSoft

Plano, Texas, United States

VanillaSoft is a sales engagement platform for high-performing teams, connecting them with over 15 million new prospects every month. Used in combination with existing CRM systems or standalone, the platform empowers teams to generate and engage with more qualified leads across multiple channels at the right point in time. VanillaSoft’s intellective routing engine improves cadence automation and revenue actions for higher productivity and performance. VanillaSoft was founded in 2005 and is based in Plano, Texas.

Buy -