M&A Deal Summary

Sykes Holiday Cottages Acquires Forest Holidays

On April 8, 2022, Sykes Holiday Cottages acquired leisure company Forest Holidays from Phoenix Equity Partners

Acquisition Highlights
  • This is Sykes Holiday Cottages’ 1st transaction in the Leisure sector.
  • This is Sykes Holiday Cottages’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2022-04-08
Target Forest Holidays
Sector Leisure
Buyer(s) Sykes Holiday Cottages
Sellers(s) Phoenix Equity Partners
Deal Type Add-on Acquisition
Advisor(s) Harris Williams (Financial)

Target

Forest Holidays

Moira, United Kingdom
Forest Holidays owns and operates secluded eco-cabins and treehouses on nine sites across Britain’s National Forests. Forest Holidays was established in 2006 and is based in Derbyshire, United Kingdom.

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Buyer(S) 1

Buyer

Sykes Holiday Cottages

Cheshire, United Kingdom

Category Company
Founded 1991
Sector Leisure
DESCRIPTION

Sykes Holiday Cottages is an independent holiday cottage rental agency, that offers a fantastic choice of over 17,500 holiday homes across the UK, Ireland and New Zealand – from cosy cottages for two to larger properties that sleep 20 or more. Sykes Holiday Cottages was founded in 1991 and is based in Cheshire, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Leisure M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2022 M&A 1 of 1

Seller(S) 1

SELLER

Phoenix Equity Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 1.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Phoenix Equity Partners is a mid-market private equity firm that funds management buyouts and buy-ins, and provides expansion capital for UK-based companies. Phoenix looks for opportunities valued up to £200 million. Target sectors include consumer, leisure, retail, financial services, healthcare, education, media, transportation/logistics, and business services. Phoenix Equity Partners was formed in 2001 and is based in London.


DEAL STATS #
Overall 41 of 45
Sector: Leisure M&A 4 of 4
Type: Add-on Acquisition M&A Deals 14 of 17
Country: United Kingdom M&A 39 of 43
Year: 2022 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-17 Ava

Tunbridge, United Kingdom

Ava is an international specialist logistics provider that coordinates the safe transportation and insurance of high-value cargo from and to secure customer locations around the world on behalf of international financial institutions, government organizations, and large corporations. Ava was founded in 2016 and is based in Tunbridge, United Kingdom

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-03 1000heads

London, United Kingdom

1000heads is a provider of social media-led data & insights, strategic consultancy, and creative services to large corporates. 1000heads was established in 2000 and is based in London, United Kingdom.

Sell -