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M&A Deal Summary

Smollan Group SA and Advantage Solutions Acquire Advantage Smollan

On June 12, 2015, Smollan Group SA and Advantage Solutions acquired marketing company Advantage Smollan

Acquisition Highlights
  • This is Smollan Group SA’s 1st and Advantage Solutions’ 7th transaction in the Marketing sector.
  • This is Smollan Group SA’s 1st and Advantage Solutions’ 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2015-06-12
Target Advantage Smollan
Sector Marketing
Buyer(s) Smollan Group SA
Advantage Solutions
Deal Type Joint Venture

Target

Advantage Smollan

United Kingdom
Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.

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Buyer(S) 2

Buyer

Smollan Group SA

Johannesburg, South Africa
Category Company
Sector Retail
DESCRIPTION

Smollan Group SA (Pty) Ltd. is an international retail solutions company delivering growth for clients across five continents by covering every aspect of how a brand is managed at the point of purchase.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Joint Venture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2015 M&A 1 of 1
Buyer

Advantage Solutions

Clayton, Missouri, United States
Category Company
Founded 1987
Sector Marketing
Employees17,000
Revenue 3.6B USD (2024)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.

DEAL STATS #
Overall 13 of 23
Sector: Marketing M&A 7 of 13
Type: Joint Venture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2015 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-03 ATLAS Technology Group

Bentonville, Arkansas, United States

ATLAS Technology Group is a technology company that provides brands with insights and tools through its proprietary application suite to enhance product sales in-store. Atlas is headquartered in Bentonville, Arkansas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-02 Sage Tree

Naperville, Illinois, United States

Sage Tree LLC is a strategic consultant for the online channel with three primary segments. The company's sales teams drive distribution and execute marketing plans at online retailers to deliver growth.

Buy -
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