Advantage Smollan - M&A Summary and Business Overview

MarketingCompany

Advantage Smollan M&A Summary

Advantage Smollan has acquired 5 companies, including 1 in the last 5 years.

Advantage Smollan has acquired in 4 countries. The Company’s most targeted sectors include marketing (80%) and media (20%).

Advantage Smollan Business Overview

Where is Advantage Smollan headquartered?

Advantage Smollan is headquartered in United Kingdom.

What sector is Advantage Smollan in?

Advantage Smollan is a marketing company.

When was Advantage Smollan founded?

Advantage Smollan was founded in 2015.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity5
  • Total Sectors Invested 2
  • Total Countries Invested 4

Advantage Smollan


United Kingdom,
+44(0) 7824622122
www.advantagesmollan.com

Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
Sell (0.0/yr) # - - - - - - 0
  5

Most Recent M&A

Company Date Value Type
WorkShop International Sweden AB 2019-08-15 - Add-on Acquisition
Stockholm, Sweden · www.work-shop.com
Hamilton Bright Group B.V. 2017-07-03 - Add-on Acquisition
Friesland, Netherlands · www.hamiltonbright.com
Intermarketing Agency 2017-06-05 - Add-on Acquisition
Headingley, United Kingdom · www.intermarketing.com
Combera Group GmbH 2017-03-30 - Add-on Acquisition
Munich, Germany · www.comberagroup.com
Flixmedia Ltd. 2016-11-07 - Add-on Acquisition
London, United Kingdom · www.flixmedia.eu
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 4 (80%) - - -
Media 1 (20%) - - -
Total 5 - - -

By Geo

State/Country Buy Value Sell Value
United Kingdom 2 - - -
Germany 1 - - -
Netherlands 1 - - -
Sweden 1 - - -
Domestic 2 (40%) - - -
Cross-border 3 (60%) - - -
Total 5 - - -

Company Summary

SECTOR

Marketing

Established

2015

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