M&A Deal Summary

Sentinel Capital Partners, Yukon Partners and Audax Private Debt Acquire Market Performance Group

On January 17, 2024, private equity firm Sentinel Capital Partners, mezzanine finance firm Yukon Partners and mezzanine finance firm Audax Private Debt acquired business services company Market Performance Group from Constitution Capital Partners and Insignia Capital Group

Acquisition Highlights
  • This is Sentinel Capital Partners’ 5th, Yukon Partners’ 3rd and Audax Private Debt’s 13th transaction in the Business Services sector.
  • This is Sentinel Capital Partners’ 89th, Yukon Partners’ 51st and Audax Private Debt’s 104th transaction in the United States.
  • This is Sentinel Capital Partners’ 3rd, Yukon Partners’ 1st and Audax Private Debt’s 6th transaction in New Jersey.

M&A Deal Summary

Date 2024-01-17
Target Market Performance Group
Sector Business Services
Buyer(s) Sentinel Capital Partners
Yukon Partners
Audax Private Debt
Sellers(s) Constitution Capital Partners
Insignia Capital Group
Deal Type Secondary Buyout
Advisor(s) DLA Piper (Legal)

Target

Market Performance Group

Princeton Junction, New Jersey, United States
Market Performance Group is an omnichannel commerce agency providing strategy and consulting services. MPG offers end-to-end omnichannel capabilities and integrated solutions for a wide range of strategy and commercialization needs, including strategy & business consulting, omnichannel strategy & services, business analytics & insights, consumer marketing & retail activation, order to cash/3 PL, and FleXforce. Market Performance Group was formed in 2002 and is headquartered in Princeton Junction, New Jersey.

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Buyer(S) 3

Buyer

Sentinel Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 11.2B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Sentinel Capital Partners is a private equity firm that targets investments in middle-market companies with strong management and 'attractive growth prospects'. Sentinel looks to invest up to $400 million of equity in companies generating EBITDA of up to $65 million. Sectors of interest include business services/outsourcing, consumer products and services, food and restaurants, franchising, and manufacturing. Prospective transaction situations include management buyouts, recapitalizations, corporate divestitures, take-privates, and growth capital financings. Sentinel Capital Partners was formed in 1995 and is based in New York, New York.


DEAL STATS #
Overall 97 of 99
Sector: Business Services M&A 5 of 5
Type: Secondary Buyout M&A Deals 37 of 38
State: New Jersey M&A 3 of 3
Country: United States M&A 89 of 91
Year: 2024 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-20 Newk’s Eatery

Jackson, Mississippi, United States

Newk’s Eatery is a fast casual restaurant with a diverse menu of high quality, made-from-scratch sandwiches, soups, salads, and pizzas. The Newk’s Eatery system consists of 67 restaurants located in the Southeast. Newk’s Eatery was founded in 2004 and is based in Jackson, Mississippi.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-05 Spectrum Safety Solutions

Stamford, Connecticut, United States

Spectrum Safety Solutions is a manufacturer of branded industrial fire detection and suppression products and services in mission-critical and hazardous environments. Spectrum serves companies in critical infrastructure, marine, clean energy, and other industrial markets. Spectrum Safety Solutions is based in Stamford, Connecticut.

Buy $1.4B
Buyer

Yukon Partners

Minneapolis, Minnesota, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2008
PE ASSETS 640M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Yukon Partners is a mezzanine finance firm that works with private equity sponsors to fund a variety of investment situations. Yukon looks to invest $10 to $40 million to support buyouts, recapitalizations, take privates, and refinancings. Sectors of interest include automotive, building products, business services, consumer products, food/beverages, healthcare products/services, industrial manufacturing, niche manufacturing, and transportation/logistics. Prospective companies generally have revenues of $30 to $500 million and are profitable with EBITDA of $5 to $50 million. Yukon Partners was formed in 2008 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 52 of 54
Sector: Business Services M&A 3 of 3
Type: Secondary Buyout M&A Deals 18 of 19
State: New Jersey M&A 1 of 1
Country: United States M&A 51 of 53
Year: 2024 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-09 Worldwide Produce

Los Angeles, California, United States

Worldwide Produce is a distributor of fresh fruits, vegetables, dairy products, and specialty foods to independent and chain restaurants across the Western United States. Worldwide Produce operates two distribution facilities located in Los Angeles, CA, and Las Vegas, NV. Worldwide Produce was founded in 1989 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-06 Behavioral Innovations

Addison, Texas, United States

Behavioral Innovations provides center-based and in-home applied behavior analysis therapy, speech therapy, and occupational therapy services to children ages birth through 18 with autism spectrum disorder and other related developmental disabilities. BI also offers adult services in community-based treatment settings. Behavioral Innovations was formed in 2000 and is based in Addison, Texas.

Buy -
Buyer

Audax Private Debt

New York, New York, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2000
PE ASSETS 5.4B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Audax Mezzanine is the mezzanine finance arm of the Audax Group. The Firm focuses on investing in both private and public, US-based middle market companies with a strong history of cash flows and consistent revenue growth. Audax will consider subordinated mezzanine debt commitments, second lien or junior secured debt, preferred stock and common stock. The Firm seeks to invest in companies with EBITDA between $10 and $100 million. Types of transaction include MBOs, LBOs, growth capital financings, acquisition financings, and recapitalizations. Audax Private Debt is based in New York, New York.


DEAL STATS #
Overall 106 of 120
Sector: Business Services M&A 13 of 18
Type: Secondary Buyout M&A Deals 48 of 58
State: New Jersey M&A 6 of 7
Country: United States M&A 104 of 118
Year: 2024 M&A 1 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-10 MDpanel

Los Angeles, California, United States

MDpanel is a provider of expert medical opinions in the U.S., serving physicians across a range of specialties. MDpanel is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-26 HR Green

Cedar Rapids, Iowa, United States

HR Green provides infrastructure design, engineering, and consulting services to public and private sector clients across transportation, water, municipal advisory, broadband, and land development end markets. HR Green brings engineering, technical, and management solutions to clients across the Midwest, South, Mountain West, and California regions. HR Green was formed in 1913 and is based in Cedar Rapids, Iowa.

Buy -

Seller(S) 2

SELLER

Constitution Capital Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2008
PE ASSETS 6.7B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Constitution Capital Partners is a private equity and asset management firm focused on opportunities throughout North America. Constitution Capital typically invests in private equity partnerships, however the Firm also makes direct private equity and credit investments. Constitution Capital Partners does not have any sector preferences. Constitution Capital Partners was formed in 2008 and is headquartered in Andover, Massachusetts.


DEAL STATS #
Overall 28 of 33
Sector: Business Services M&A 2 of 2
Type: Secondary Buyout M&A Deals 7 of 7
State: New Jersey M&A 1 of 2
Country: United States M&A 25 of 30
Year: 2024 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-28 Bradford Health Services

Birmingham, Alabama, United States

Bradford Health Services is a provider of substance abuse treatment and recovery services. Bradford offers early intervention services, crisis response, intensive outpatient care, partial hospitalization, and residential care, inpatient detox, and transitional living and life skills programming. Bradford Health Services was founded in 1977 and is based in Birmingham, Alabama.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-02 Resource Innovations

Half Moon Bay, California, United States

Resource Innovations is a provider of demand-side management, energy efficiency, and energy consulting services to utilities and governments. Resource Innovations was founded in 2000 and is based in Half Moon Bay, California.

Buy -
SELLER

Insignia Capital Group

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2011
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with EBITDA greater than $5 million. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.


DEAL STATS #
Overall 4 of 4
Sector: Business Services M&A 1 of 1
Type: Secondary Buyout M&A Deals 1 of 1
State: New Jersey M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-01 Chocolate Works

Freeport, New York, United States

Chocolate Works is a manufacturer and purveyor of niche fine/artisan chocolates for personal and corporate gifts. Its offerings include truffles, chocolate dipped or covered strawberries, pretzels, nuts, Oreos/cookies and specialty chocolate molded products. Chocolate Works was founded in 1973 and is based in Freeport, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-22 Oxford Road

Sherman Oaks, California, United States

Oxford Road is an independent audio‑advertising agency helping brands scale through podcasts, radio, streaming audio, and creator media. It combines data insights and creative storytelling to maximize audience engagement and ROI. Oxford Road was founded in 2013 and is based in Sherman Oaks, California.

Buy -