M&A Deal Summary

Quad/Graphics Acquires Openfirst

On July 6, 2006, Quad/Graphics acquired marketing company Openfirst from Greyrock Capital Group and Prairie Capital

Acquisition Highlights
  • This is Quad/Graphics’ 1st transaction in the Marketing sector.
  • This is Quad/Graphics’ 1st transaction in the United States.
  • This is Quad/Graphics’ 1st transaction in Wisconsin.

M&A Deal Summary
Date 2006-07-06
Target Openfirst
Sector Marketing
Buyer(s) Quad/Graphics
Sellers(s) Greyrock Capital Group
Prairie Capital
Deal Type Add-on Acquisition

Target

Openfirst

Milwaukee, Wisconsin, United States
Openfirst is a leading direct mail marketing and statement processing company that combines state-of-the-art imaging and fulfillment operations with advanced personalization and data management capabilities. Headquartered in Milwaukee, WI with additional operations in Fredericksburg , VA , Openfirst serves the automotive, insurance, financial services, and cable TV industries producing hundreds of millions of communication pieces each year. Mailings are customized, strategically timed and accurately tracked so that clients can asses the efficacy of their direct marketing programs.In November 2002, Greyrock provided $5.25 million of subordinated debt to support the acquisition of Openfirst by Prairie Capital, River Cities Capital and management.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Quad/Graphics

Sussex, Wisconsin, United States
Category Company
Founded 1971
Sector Business Services
Employees13,000
Revenue 3.0B USD (2023)
DESCRIPTION

Quad/Graphics is a provider of print and multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products with 50-plus print-production facilities on three continents. Quad/Graphics was founded in 1971 and is based in Sussex, Wisconsin.

DEAL STATS #
Overall 1 of 17
Sector (Marketing) 1 of 5
Type (Add-on Acquisition) 1 of 16
State (Wisconsin) 1 of 3
Country (United States) 1 of 14
Year (2006) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-08-09 Parcel Direct

New Berlin, Wisconsin, United States

Parcel Direct is a parcel consolidator based in New Berlin, Wisconsin.

Sell $120M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-01 World Color Press

Montreal, Quebec, Canada

World Color Press, Inc. is a provider of print and related products and services.

Buy -

Seller(S) 2

SELLER

Greyrock Capital Group

Walnut Creek, California, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2002
PE ASSETS 350M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Greyrock Capital Group provides mezzanine debt and equity capital to finance buyouts, recapitalizations and growth needs of middle market companies. Greyrock looks to invest between $8 and $40 million of equity and/or junior capital in companies with minimum revenues of $10 million and at least $2 million of EBITDA. Greyrock prefers companies in defensible markets with low cost structures. Greyrock Capital was formed in 2002 and has offices in San Francisco, California; Chicago, Illinois; and Westport, Connecticut.

DEAL STATS #
Overall 2 of 45
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 23
State (Wisconsin) 1 of 2
Country (United States) 2 of 45
Year (2006) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-07-01 Capco

Denver, Colorado, United States

Capco is a manufacturer of ceramic tile, stone tile, and stone slabs from sources around the globe. Capco was founded in 1977 and is based in Denver, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-10-03 Arrowhead Brass Products

Los Angeles, California, United States

Arrowhead Brass Products, Inc., located in Los Angeles, California is the premier domestic manufacturer of exterior plumbing fixtures designed for high-end professional builders and home owners. The Company's products are primarily brass and include hose bibs, gas values, wall hydrants and other assorted valves used in the home. Arrowhead sells its products through wholesale plumbing distributors and retailers.

Sell -
SELLER

Prairie Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1997
PE ASSETS 525M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Prairie Capital is a private investment firm that provides equity and/or mezzanine capital to support buyouts and recapitalization of lower middle-market companies generating sales of $20 - $100 million with an EBITDA of $4 - $12 million. Areas of interest include niche manufacturers, business services, consumer products, marketing services, specialty chemical, and food businesses. The firm invests in the range of $25 - $45 million per transaction. Prairie Capital was formed in 1997 and is based in Chicago, Illinois.

DEAL STATS #
Overall 13 of 55
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 18
State (Wisconsin) 1 of 2
Country (United States) 13 of 54
Year (2006) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-04-24 Texas DAR Enterprises

Grand Prairie, Texas, United States

Texas DAR Enterprises, Inc. is a manufacturer and installer of automotive restyling accessories, including fiberglass and plastic spoilers, wood grain dash kits and running boards.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-08-01 McKenzie Taxidermy Supply

Granite Quarry, North Carolina, United States

McKenzie Taxidermy Supply is a manufacturer, sculptor, designer, and catalog retailer of taxidermy forms and supplies. McKenzie Taxidermy Supply was founded in 1973 and is based in Granite Quarry, North Carolina.

Buy -
Mergr

Product

Company

Legal