Openfirst - Ownership and Business Overview

MarketingCompany

Openfirst Ownership

Who owns Openfirst?

Openfirst is owned by Quad/Graphics. It was acquired on July 6, 2006.

Was Openfirst formerly PE-backed?

Yes. Openfirst was formerly owned by 2 private investors.

Openfirst Business Overview

Where is Openfirst headquartered?

Openfirst is headquartered in Milwaukee, Wisconsin.

What sector is Openfirst in?

Openfirst is a marketing company.

When was Openfirst founded?

Openfirst was founded in 1996.

Marketing M&A Summary in 2006

Out of 60 sectors in the Mergr database, marketing ranked 30 in number of deals in 2006. The largest marketing acquisition in 2006 was SPORTFIVE UK - which was acquired by Lagardere SA for $975M.

Join Mergr to view all 48 acquisitions of marketing companies in 2006, including 25 acquisitions by private equity firms, and 23 by strategics.

Openfirst, Inc.

300 North Jefferson Street,
Milwaukee, Wisconsin 53202
United States,
(414) 347-4100
www.openfirst.com

Openfirst is a leading direct mail marketing and statement processing company that combines state-of-the-art imaging and fulfillment operations with advanced personalization and data management capabilities. Headquartered in Milwaukee, WI with additional operations in Fredericksburg , VA , Openfirst serves the automotive, insurance, financial services, and cable TV industries producing hundreds of millions of communication pieces each year. Mailings are customized, strategically timed and accurately tracked so that clients can asses the efficacy of their direct marketing programs.In November 2002, Greyrock provided $5.25 million of subordinated debt to support the acquisition of Openfirst by Prairie Capital, River Cities Capital and management.


Company Summary

SECTOR

Marketing

Established

1996

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