M&A Deal Summary |
|
|---|---|
| Date | 2022-07-01 |
| Target | GfK |
| Sector | Marketing |
| Buyer(s) | NielsenIQ |
| Sellers(s) |
KKR
Atwater Capital |
| Deal Type | Merger |
| Advisor(s) | White & Case (Legal) |
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NielsenIQ is a comprehensive data, analytics, and insights company for global retailers and brands. NielsenIQ delivers the complete truth to retailers, manufacturers, and partners through comprehensive data sets and powerful insights. NielsenIQ was founded in 2020 and is based in Chicago, Illinois.
| DEAL STATS | # |
|---|---|
| Overall | 5 of 7 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Merger M&A Deals | 1 of 1 |
| Country: Germany M&A | 1 of 1 |
| Year: 2022 M&A | 3 of 3 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-06-07 |
CGA
Stockport, United Kingdom CGA is a data and research consultancy for the out-of-home food and drinks market, specializing in market measurement, consumer research, and location planning. The company's unique ability to access the three key types of data (supply, demand, and consumer) and then triangulate this data to provide the most complete and accurate picture of anyone in the out-of-home sector. From its offices in Manchester, U.K., and Chicago, U.S., CGA experts work with many of the world’s biggest consumer brands, including drinks manufacturers, consumer brand owners, food suppliers, and wholesalers as well as pub, bar, and restaurant retailers and government entities. CGA’s mission is to use its phenomenal data and expert insight into the leisure industry to give these brands the competitive edge, and get them where they want to be, faster. CGA was formed in 1992 and is based in Stockport, United Kingdom. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2025-04-07 |
Gastrograph AI
New York, New York, United States Gastrograph AI develops artificial intelligence solutions designed specifically for predictive product development in the CPG industry. Its platform efficiently models human sensory perception to understand consumer preferences for multiple demographics and countries and provides market and formulation insights that drive brand success for CPG clients. Gastrograph AI is based in New York City. |
Buy | - |
| Category | Private Equity Firm |
|---|---|
| Founded | 1976 |
| PE ASSETS | 267.0B USD |
| Size | Mega |
| Type | Sector Agnostic |
KKR is a global investment firm founded by Jerome Kohlberg, Henry Kravis, and George Roberts. The Firm is separated into several business segments including private markets, public markets, capital markets, and other principal activities. KKR's private equity practice invests in management buyouts, take privates, corporate divestitures, industry consolidations, and partnerships with family-owned companies. KKR will invest in a broad range of industries and companies and will consider businesses throughout North America, Europe, Asia, and Australia/New Zealand. Sectors of interest include chemicals, consumer products, energy and natural resources, financial services, healthcare, industrial, media/communications, retail, and technology. In addition to its traditional principal investment activity business, KKR also invests in infrastructure assets. KKR was formed in 1976 and is based in New York, New York.
| DEAL STATS | # |
|---|---|
| Overall | 181 of 215 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Merger M&A Deals | 5 of 6 |
| Country: Germany M&A | 15 of 16 |
| Year: 2022 M&A | 9 of 12 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-06-14 |
Essential Accessibility
Toronto, Ontario, Canada Essential Accessibility is an accessibility-as-a-Service platform that makes digital assets conform with WCAG and compliant with ADA, AODA, Section 508, and other anti-discrimination laws. Its comprehensive solution provides everything you need to create and maintain fully accessible web, mobile, and product experiences to ensure customers of all abilities have equal access. Essential Accessibility is based in Toronto Ontario. |
Sell | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-07-20 |
Accell Group
Heerenveen, Netherlands Accell Group is an entity which owns several European bicycle manufacturers. In addition to producing bikes, the Accell Group is also involved in the production of fitness equipment and other consumer products. Accell Group is based in Heerenveen, Netherlands. |
Buy | - |
| Category | Private Equity Firm |
|---|---|
| Founded | 2017 |
| PE ASSETS | 430M USD |
| Size | Middle-Market |
| Type | Sector Focused |
Atwater Capital is a private investment firm focused exclusively on the media and entertainment sectors. Atwater Capital was formed in 2017 and is based in Los Angeles.
| DEAL STATS | # |
|---|---|
| Overall | 3 of 4 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Merger M&A Deals | 1 of 1 |
| Country: Germany M&A | 1 of 2 |
| Year: 2022 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2021-06-01 |
Wiip Productions
Los Angeles, California, United States Wiip Productions is an independent studio that generates franchise-defining content and is known for projects such as Apple TV+’s Dickinson series, Amazon Prime Video's “The Summer I Turned Pretty,” and HBO Max's “The Uninhabitable Earth,” an Emmy award-winning Mare of Easttown. Wiip Productions is based in Los Angeles, California. |
Sell | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2024-04-28 |
Leonine Studios
Munich, Germany Leonine Studios is an integrated media company with some 3,200 active titles in its program portfolio. Leonine was founded in 1970 and is based in Munich, Germany. |
Sell | - |
