GfK - M&A Summary and Business Overview

MarketingCompany

GfK M&A Summary

GfK has acquired 13 companies, including 1 in the last 5 years. It has also divested 2 assets.

It’s largest disclosed sale occurred in 2018, when it sold GfK - Custom Research Business to Ipsos SA for $118M. GfK has acquired in 4 different US states, and 6 countries. The Company’s most targeted sectors include information services (24%) and internet software and services (24%).

GfK Business Overview

Where is GfK headquartered?

GfK is headquartered in Nuremberg, Germany.

What is GfK’s revenue?

GfK disclosed revenue of 1,543M EUR for 2015 and 1,453M EUR for 2014.

How many employees does GfK have?

GfK has 13,639 employees.

What sector is GfK in?

GfK is a marketing company.

When was GfK founded?

GfK was founded in 1934.

M&A Summary

  • M&A Total Activity15
    • M&A Buy Activity13
    • M&A Sell Activity2
  • Total Sectors Invested 8
  • Total Countries Invested 6
  • M&A Buy/Sell Connections 3

GfK

GfK SE

Sophie-Germain-Strasse 3-5,
Nuremberg, 90443
Germany,
+49 911 395 0
www.gfk.com

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.


M&A Summary

Buy vs Sell

Year ≤ '14 '15 '16 '17 '18 '19 T
Buy (0.6/yr) # 10 1 1 - - 1 13
Sell (0.4/yr) # - - 1 - 1 - 2
vol $118M $118M
  15

Most Recent M&A

Company Date Value Type
GfK US MRI LLC 2019-02-12 - Joint Venture
New York, New York · www.mrisimmons.com
GfK - Custom Research Business 2018-09-17 118M EUR Divestiture
Nuremberg, Germany
Youeye, Inc. 2016-03-08 - Divestiture
Mountain View, California · www.youeye.com
Netquest 2016-02-04 - Add-on Acquisition
Barcelona, Spain · www.netquest.com
Youeye, Inc. 2015-03-10 - Add-on Acquisition
Mountain View, California · www.youeye.com
Cogenta Systems Ltd. 2014-09-29 - Add-on Acquisition
Windsor, United Kingdom · www.cogenta.com
TerrEtude SAS 2014-05-12 - Add-on Acquisition
Mouchamps, France · www.terretude.com
Sensemetric Web & Social Media Mining GmbH 2013-06-01 - Add-on Acquisition
Vienna, Austria
GfK Bridgehead Ltd. 2012-03-02 - Add-on Acquisition
Melton Mowbray, United Kingdom · www.bridgehead.com
Knowledge Networks, Inc. 2011-12-09 - Add-on Acquisition
Palo Alto, California
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Services 3 (23%) - - -
Internet Software and Services 3 (23%) - - -
Media 2 (15%) - - -
Information Technology 1 (8%) - 1 (50%) -
Marketing 1 (8%) - 1 (50%) 118M (100%)
Communications 1 (8%) - - -
Electronics 1 (8%) - - -
Healthcare Services 1 (8%) - - -
Total 13 - 2 $118M

By Geo

State/Country Buy Value Sell Value
United States 6 - 1 -
  California 2 - 1 -
  New York 2 - - -
  Pennsylvania 1 - - -
  Connecticut 1 - - -
United Kingdom 3 - - -
Germany 1 - 1 118M
Austria 1 - - -
France 1 - - -
Spain 1 - - -
Domestic 1 (8%) - 1 (50%) 118M (100%)
Cross-border 12 (92%) - 1 (50%) -
Total 13 - 2 $118M

Deal Values

sell # Total
$100M to $1B 1 $118M
TOTAL $118M
Largest GfK - Custom Research Business
$118M (2018-09-17)

M&A Connections

Deals
Divested to
Strategic(s)
100%
2 (100%)

Company Summary

SECTOR

Marketing

Revenue

1,543   7% 2015
1,453   3% 2014
1,495   2% 2013
1,515   2012
(millions of EUR) Show More Show Less

Employees

13,639

Established

1934

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