M&A Deal Summary

Mediaocean Acquires Innovid

On November 21, 2024, Mediaocean acquired marketing company Innovid for 500M USD

Acquisition Highlights
  • This is Mediaocean’s 2nd transaction in the Marketing sector.
  • This is Mediaocean’s largest (disclosed) transaction.
  • This is Mediaocean’s 7th transaction in the United States.
  • This is Mediaocean’s 5th transaction in New York.

M&A Deal Summary
Date 2024-11-21
Target Innovid
Sector Marketing
Buyer(s) Mediaocean
Deal Type Add-on Acquisition
Deal Value 500M USD
Advisor(s) Evercore Group (Financial)
Latham & Watkins (Legal)

Target

Innovid

New York, New York, United States
Innovid is a video platform, that empowers advertisers to create, deliver, and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy, and ROI. Innovid was founded in 2007 and is based in New York, New York.

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Buyer(S) 1

Buyer

Mediaocean

New York, New York, United States
Category Company
Founded 1967
Sector Software
Employees1,500
DESCRIPTION

Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.

DEAL STATS #
Overall 13 of 13
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 12 of 12
State (New York) 5 of 5
Country (United States) 7 of 7
Year (2024) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-12 Mediaocean - Lumina

New York, New York, United States

Mediaocean's Lumina is a media planning tool helps improve media plan workflow and visibility between brands and agencies through an end-to-end system. Mediaocean's Lumina is based in New York City.

Sell -
Mergr

Product

Company

Legal